So, for their money, in addition to allocation of the best tickets going, the sponsors get: exclusive branding opportunities in the torch procession and across the Games, access to the Olympic Lanes across London, exclusive selling inside all venues.
Meanwhile the UK taxpayer pays for the Olympics through tax contributions as well as through ticket prices and is going to be subjected to travel hell, and gets to buy all their food and drink from the biggest McDonalds in the world.
And all the time we're told, "It's unpatriotic to criticise the job I'm doing organising these Olympics", "The only fair way of concealing how many tickets went to my mates, and the sponsiors is by a closed ballot", "The Logo (like everything else) should only be criticised long after the Taxpayer could ever get a refund", "Criticising the crass commercialism the Olympics have become is disrepectful to the spirit of the Olympics which was about amateur excellence free of crass commercialism".
When do we get to call for an enquiry and take Lord Seb's salary back?