Tried the Z7 at
LCE strand today
Lenses I used mainly - native 35mm F1.8 and F-mount 70-200mm f4 with FTZ adapter. Briefly tried Z 24-70mm f/4 and F 24-70mm f2.8.
Body:
- Ok fine I'll admit it, it's more comfortable than the Sony though I'd still prefer a smaller body

- the EVF is very nice, couldn't really tell it was better or worst than the Sony even though the Nikon rep claimed it was because of the optics in the EVF. LCD was definitely better on Z7.
- touchscreen is a joy to use for everything apart from when using the EVF where it just doesn't work which is bit of a short sight IMO for a feature which otherwise would have been perfect. One thing Sony allows you to do is use it as a trackpad for AF point.
- both bodies have joysticks that works while using EVF and LCD but I found Sony's nicer to use not that there is anything wrong with nikons.
- I missed the back control wheel I normally have set to change ISO. You only have two control dials on Nikon.
- IBIS works equally well as it does on my A7RIII. In fact since it's easier to handhold some lenses with Z7 you'll probably end with better results on Z7 with IBIS.
- buffer sucks on Z7 but clears fairly quickly. The rep said when CFexpress cards become a thing it'll clear instantaneously and that Nikon will release a FW update to support them. But the thing is though you'll never want to really shoot at 9fps. So at 5fps and that XQD, most will probably do just fine with the buffer depth. It doesn't need to support 10fps with slower SD cards.
- Z7 is really well built and fully weathersealed even with the FTZ adapter. The rep was happy pouring a bottle of water on it to the prove the point. Sony really needs to get their act together on build quality and weatherseal.
- high ISO performance seemed very nice and slightly better than Sony though we'll have to wait and see on that.
- Sony has pixel shift, Nikon didn't seem to have it and the rep didn't know what it was so I am going to say Z7 doesn't have this feature (until someone proves me wrong).
AF:
- AF-S is better than Sony! Big surprise. But Sony has DMF with focuspeaking.
- AF-C with both Nikon lenses was a bit hit and miss. I am not sure if it's because it was a new camera or if the camera was genuinely unreliable. I had a rough hit rate of about 50% which is kinda low. Comparatively I can get 80-90% (depending on lens) on the A7RIII.
- the PDAF area covers the entire frame which is nice for sure but I'd expect a better hit rate across the frame with it.
- the AF works equally well with adapted lenses as with native lenses.
- Face AF was equally unreliable though when it did nail focus it seemed to have eyes in sharp focus (make what you will of that!).
Lens:
- 35mm f1.8 seems larger than necessary (bit like sigma ARTs). 24-70mm f4 seems to be about the size of Sonys (not keen on such a lens personally).
- Nikon rep claimed the (focus) ring on the lens was fully customisable so you can re-assign it to something else. Didn't try it myself but seemed like a nice feature to have.
For me what Sony needs takeaway from this :
- For love of all that's holy please release a 35mm f1.8 (preferably more like the new Canon RF than the nikon Z)
- Fix the weatherseal and build
- Add in-camera focus stacking
- Release a 300mm f4 PF style lens which makes perfect sense for mirrorless bodies!
For me nikon needs to:
- Fix the AF if it does indeed need fixing
- 8fps at least
- Add Eye-AF
- bigger buffer
Of course these are personal wants. I know professionals would want 2 card slots for example but doesn't bother me much.
Will be Interesting to see who get there first...