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The things that made me go Sony rather than wait for Nikon mirrorless were:
1) Being a Nikon early adopter is never fun - especially when brand new tech is involved. Sony have had 3 attempts and a lot of years to get the A7 right.
2) In the past they've made some daft spec decisions that leave photographers like me in limbo eg. not properly replacing the D700 until the D750 came along. Or cutting corners on things that you shouldn't cut corners on (AF on D610, Buffer and shutter on D750 etc etc)
3) It'll be a couple of years before they'll have a dedicated range of lenses in place. Adapters defeat much of the point of going mirrorless, for me.
4) I can't see it coming close to the Sony on price. Pure speculation, of course, but at best I imagine they'll have a £2k body. And if they somehow manage that, Sony will be at the point that they can undercut them with the A7iii.
Sony has had more than 3 attempts, strictly speaking the A7, The R and the S are new bodies and with each one they learn something and they are all at the same grade bodies. The A73 is pretty much like the 13th iteration.
