For what it's worth, I'll add my views too. I've deliberately not looked at your website so that you will not see this as a judgement on what you have actually done so far. I'd rather give you advice on how to market your business to achieve the success you're looking for. This will then help you do teh right thing with your marketing and website
The first basic rule of business is that you need to attract customers, the second is that you need these customers to chose you, and finally, you need them to transact with you profitably.
In order to do this, it is imperative that you understand your customer. For example,
Who is your customer ? Chances are it is the bride more than the groom who will be 'shopping' for the wedding photographer in the first instance, and the groom will only be involved at the final selection stages and probably the payment lol.
What is the customer looking for ? As they have probably never been married before, the chance are that they don't actually know and therefore need to see and understand the product that you offer, and know that you can help them shape and define this. In this business, every bride will want their wedding to be special and different from someone else, even if it is only slightly personalised to them.
What will make them chose you ? In decending order...QUALITY, TRUST, CONVENIENCE ACCESIBILITY... and a distinct fifth, PRICE. If you achieve the first four in their minds, then the price will matter much less to them and will not need to be stated up front. If you don't, you will have to be cheap and you don't want that segment of the market.
There are more questions, but you need to sit and define these and their answers.
So, any of your marketing has the reflect the above, whether it be an advert in the newspaper, a leaflet, a website, a wedding show stand etc etc. Your aim is to generate customer traffic i.e. diect contact between the customer and yourself. This is the hardest part and once you have done this, if you sell yourself well and seal the deal on the first or second contact then they will never need to shop you against your competitors, especially on price.
Translated into the actual material you use, these are some of the things that have to scream out at the customer:
- A strong brand, something that instantly says quality and trust ideally.
- Clear messages that are easy to read, understand, and get their message across
- Feminine appeal, remembering that women are far more vain about their wedding pics
- Product, product, product, product, product, product. This is primarily wedding photos and that is what the customer will look for first and what will build your image for quality. The other part of the product is the service (not the packages). You are offering a wedding service and your offer needs to reflect this. Your service is as much about advice and finding the product that is right for them, more than selling limited and limiting 'off the shelf' packages.
- Very clear contact details and an active encouragement for them to contact you without a hard sell e.g. offer friendly advice, contact you to discuss their needs. It's when they speak to you and you offer good practical quality advice that you will build the trust. When you have their trust, then you can probably sell them more tailored (and therefore expensive) packages.
As others have said, do not mention price. You are selling a bespoke service (whether you think it or not) and the aim is to get the customer to want to buy from you before you discuss price. If you achieve this position, you can not only achieve a higher price level, but also a greater likelihood of customer purchase. Remember, quality is properly defined as giving the customer what they want, and delivering quality is what will set you apart not price.
If you give customers what they truly want and you do it well, that delivers high customer satisfaction which leads to more recommendations, less marketing cost and higher achieved prices. Selling the packages you want to sell will never get you to this really high level.
I could go on, but just wanted to share this with you. To achieve success you need may inputs, help and advice as you will never have all the skills you need. For this project you need expertise in photography (of course), marketing (includes website design as a subset), sales, and business planning. Plus a woman to give her eye over your marketing ! Don't get too hung up on the website aspect as it is a relatively minor aspect of how you deliver success.
