Dave1. Can you explain how you get your findings. Somewhere earlier on someone mentioned do gooders. Hmmmm. I asked a simple question about a business, NOT for a lecture on how the tax system works from someone who doesn't understand!!
The thing with forums is yes speak your mind, but if it's not for you don't bother. Wasting your own time and getting others heckles up! More to life me thinks.
The sticky at the top of the forum covers off the basics.
http://www.talkphotography.co.uk/th...rey-imports-and-other-assorted-topics.512133/
Panamoz amongst others don't pre-pay the VAT for you. When you place an order with them from the UK, if they ship the goods from their HK warehouse, and legally, you become the importer (as defined by the HMRC). At that point you become legally responsible for the import duty (which is 0% on digital cameras) and import VAT (20%) if the sum of both would deb greater than £9.
Searching companies house gives no indication that there is a Panamoz 'UK' company - there is a defunct Panamoz Limited (different address) from 2009, but it's closed and never submitted any accounts. Given the website itself talks of HK law, without a UK legal entity to speak off, it's clear to me that the contract is between you and Panamoz HK; this makes you the legal importer.
The system works as a business model because Panamoz might falsely declare the value of the goods on the customs form hoping to avoid the VAT charge. If you google them, there are enough examples to show this may the case.
If your package does get randomly inspected (which is going to be in the minority), you will get a bill via the carrier service who is delivering the parcel. Panamoz will and do refund you for this charge.
Given this only happens on a minority of their shipments - as will always be the case with a spot check system, their business model is based essentially on the naivety of UK consumers who don't realise or understand that they are intact buying from a HK based company. They go to great lengths to suggest they are a UK based company - but you will note from their website that the agreement is governed by HK law. If the transaction was executed within the UK, and subject to UK consumer protection laws, this would not be the case.
You can put yourself in a legal position by following Toxic's example earlier in the thread - simply declare the import to HMRC yourself, get the bill, pay it and reclaim the money from Panamoz. That's a Win / Win as far as I see it; you get the equipment cheaper and UK PLC gets its slice of the VAT.
All that said, they do appear to have a lot of happy customers and they appear to honour the warranty they provide in lieu of the manufacturer warranty that is usually invalidated by the import.
They can claim vat back on goods too as I'm pretty sure their turnover will be over £79,000 pa
Regarding VAT, since late 2102, even companies outside of the EU who trade within the UK should have registered and accounted for VAT. The fact that Panamoz does not add VAT on at the time of purchase, and don't have a UK VAT number displayed on their website or even the fact that the do offer to refund VAT if charged at customs are clear indicators that they (1) do not pre-pay VAT and (2) Don't Charge and account for VAT at the point of sale.