Facebook will shortly introduce something that will drive people away, auto-play video ads that start when you load Facebook. That will be when I close my account.
I think it would depend on the price... advertising on a per user basis can't amount to a large amount of cash (maybe $0.001 per ad serve) , certainly something like $2 per month probably is double what its worth as an ad and take up would be probably be only 10% anyway.
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