I'd say not shooting a Vogue cover or editorial for free given the potential benefits is penny-wise and pound-foolish. I expected that to be the exception when I floated the idea, but nope.
I wasn't going to come back to this thread but I think this is a relevant point and I get where you're coming from - but I also think you've gone off onto an extreme tangent in order to try and make your point. Before I say anything else I think it's important to remind any newcomers reading this that there is a
massive distinction between working at Vogue magazine level and the rest of the photography industry (in other words, the kind of stuff we've been going over in this discussion). The top level of the fashion industry is pretty niche, probably more niche than any other area of photography - so it can't be used as a generalist example. I don't doubt for a moment that being chosen by the editors at Vogue to shoot a key editorial isn't a great achievement - of course it is. And I think it will be a very carefully considered venture on both sides with a few key agreements in place. If this is definitely going to get the photographer in front of the right stylists, and importantly the right fashion designers then I can perfectly understand how that could be beneficial - I think most of us could appreciate that.
The thrust of this thread is that there should be
mutual benefit, and proving your worth at Vogue magazine might be a great way forward if you're a very talented fashion shooter (in fact it could even be part of Vogue's 'initiation process'). But it's Lala land compared to the kind of risk/benefit equation we've been discussing so far. Let's get back to reality for a second - and the reality is that there are too many profit-making businesses wanting to fleece photographers and being utterly unwilling and unprepared to offer anything in exchange, other than a 'credit' on a website or in a magazine which has absolutely no relevance whatsoever to the snapper.
Now back to the theme of this reply - and the alleged value of high level publication. Many years ago I had exactly the same train of thought as you Laudrup. At that time my interests lay with design and I was working for a property developer. I allowed my home to be featured by a household name interiors magazine, because I believed it would be relevant exposure (these magazines don't pay to photograph people's houses). I thought that my handiwork would be seen by people relevant to the industry I was working in, and a six page feature in a prestigious interior design mag would be just the ticket. Well, to use the word that you have used recently, I was a bit delusional in thinking that. It brought me enquiries from people wanting to know where I had bought various bits and bobs, and loads of compliments, but it didn't bring me anything else. Fair enough I thought, it'll look good in my portfolio. But showing the tear sheets to prospects didn't make any difference either, they were hiring me for different reasons - because I'd been recommended, because I was known to be reliable and pleasant to work with, because I brought projects in on time - in fact all the things that Kipax mentioned earlier.
Fashion photographers at Vogue magazine might well be an exception (and you won't know that for sure unless you talk to the photographers concerned), but in my experience there aren't many scenarios when giving your pictures away to a commercial business for nothing can bring you any benefit whatsoever.