I've looked at this myself, but everywhere pretty much takes the full retail cost of a camera or lens, divides by 10 (sometimes less), and that's the hire price for a week - so after half a dozen hires they've got their money back. Yowch....!
With the semi-loopy second-hand prices on some items, you might as well buy something, use it for a few weeks, then sell it for less depreciation than the hire cost!
I hire a lot of (non camera) gear for work, and generally prices are more like 20-30 weeks to break even, so hire rather than buy makes much more sense...and they give you a fully-usable spare of everything as well -the effect of a bigger market! Although they don't have to deal with numpty consumers like a camera hire place would, which probably accounts for half the hire costs of a camera...
Sounds like a plan. Dependant upon what you buy in the first place and how many frames you shoot, you could probably do it for free effectively. You might even make a profit if you grab a bargain! D90s keep their value extremely well.
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