Will completely changing website layout but virtually similar wording affect SEO rankings?

cymruchris

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Chris
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I have a website that I built using a drag and drop facility from the host I registered my URL with. Having done a bit of work on various bits and pieces - it now sits quite highly in my local area for the search terms that are important to me.

A while ago I moved host, and copied the HTML, folders, the whole website over to the new provider, so that it in effect looked exactly the same.

Now I want to refresh it and give it a different look, some new pictures, and move it all around a bit, I wonder that if I replace pages with completely new layouts, but similar texts (maybe even identical texts) and keep the page endings the same - eg home.html aboutus.html - and put the various keywords etc etc in their right places - would google think oh that's rubbish and put me to the bottom of the pile again? Or would it see all the similar/same stuff in different places and generally keep the current ranking roughly where it is.....
 
Search engines use web crawlers to find out about web sites - they don't see what it looks like graphically.
So... if the HTML is the same you should be golden. Make sure your h1, h2, h3 and href etc. tags haven't changed.

(N.B. It's CSS, Javascript, fonts and images that change the look and feel of a website)
 
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