Website Feedback please ..

Not enough content and images are not the best you have chosen to display.

I can see faults with some of the images, some are basic errors.

This could be why your bookings are low.

Just noticed that the wedding galllery layout script is all to cock too....it leaves a scroll bar at the bottom of the pages and takes the gallery off the page when reaching the end of the gallery (using chrome on win7)

Most of the images in the wedding gallery do not flatter the brides.
 
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Do you use google analytics? Might be worth looking at visitor paths and seeing where they lose interest. Personally, I think your front page slideshow needs to have more impact - too many pictures of 'things' and not enough of happy people IMO. All your images in the front page slideshow need to be killer, your absolute best stuff.
 
tiler65 said:
Not enough content and images are not the best you have chosen to display.

I can see faults with some of the images, some are basic errors.

This could be why your bookings are low.

Just noticed that the wedding galllery layout script is all to cock too....it leaves a scroll bar at the bottom of the pages and takes the gallery off the page when reaching the end of the gallery (using chrome on win7)
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The gallery is fine for me using Chrome on Win8 .. :(
 
jpw said:
Do you use google analytics? Might be worth looking at visitor paths and seeing where they lose interest. Personally, I think your front page slideshow needs to have more impact - too many pictures of 'things' and not enough of happy people IMO. All your images in the front page slideshow need to be killer, your absolute best stuff.
Click to expand...

I do, but I am useless at understanding what any of it means. I will go through images and change them. Thanks
 
If you use the visitor flow display it shows clearly where they drop off
 
glaw89 said:
The gallery is fine for me using Chrome on Win8 .. :(
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Look at this...a sceenshot from my PC

window-script.jpg
 
Another point, all that spam text at the bottom the page 'out of view' is not google friendly and will penalise you.
 
Agree that you need more images of people on the front page.

As you scroll down the front page there is a large blank area which leads to some hard to read text...in which you mention your own name approx 40 times!
 
I think you need to have a serious think about the copy on your site.....theres nothing to draw a client in and get them to enquire - which is what you want them to do. Alot of the text makes little sense. For example what does

'I am super pleased to be able to offer an amazing album to you for just £300 which includes 60 pages of gorgeousness!' mean?


glaw89 said:
Oh that is strange. Will the screen size have anything to do with it?
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your site should adapt itself to the screen size its displayed on
 
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boyfalldown said:
'I am super pleased to be able to offer an amazing album to you for just £300 which includes 60 pages of gorgeousness!' mean?
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Hugh, you are way to old dude - don't ya dig new English?
 
Oh lordy - it's a case of "shall I be nice or honest?"- let's be frank, it's blooming awful - there are many basic webdesign mistakes, it's slow to load, "clonky", and most of the photos do not give a good impression - all I'm getting from it is "possible shoe fetish - ooh look, lets hang some shoes on a chair and take a picture"............
 
Is your homepage gallery flashplayer based - will that work on an iPad/iPhone?
 
Text should be left-aligned rather than centred:

http://uxmovement.com/content/why-you-should-never-center-align-paragraph-text/

Also the home page text has several typos and grammatical errors:

Gemma prides herself on being a young, fun and friendly wedding photographer in Essex, London and Kent and not only is
she a professional wedding photographer Essex she is also an affordable Essex wedding photographer.
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Creative Essex Wedding Photographer Gemma Lawrence at Capture Amore Wedding Photography offers a truely unique experience when booking her be your Wedding Photographer.
Based in Aveley, Thurrock and available to shoot weddings all over the UK and Europe although predominantly covering area's within Essex, London and Kent.
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boyfalldown said:
I think you need to have a serious think about the copy on your site.....
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Agree with this, virtually all the copy on the site needs rewriting. Some good advice here on writing for the web:

http://www.nngroup.com/topic/writing-web/
 
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Ok guys, thank-you very much for your advice ... Looking at it now from a different POV I can see that it is pretty awful too so will spend some time re-designing and hopefully making it more appealing to potential clients.
 
glaw89 said:
Ok guys, thank-you very much for your advice ... Looking at it now from a different POV I can see that it is pretty awful too so will spend some time re-designing and hopefully making it more appealing to potential clients.
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Good on you. Help is always at hand.
 
Not much to add to the above, but I'll sum up with this:

It's the difference between; having an eye for a picture, a charming personality, and a focused business.

It's an advertisement, what are your customers looking for?

Beautiful photographs of themselves, and maybe with their husbands too:D. Your home page has to show them that's what you provide. You can be the best shoe photographer in the UK, but if you can't make your beautiful brides look gorgeous you have no business as a wedding photographer.

Look at the homepages of every other contributor here and I'll guarantee that's what you'll see:thumbs:. That and an invitation to get in touch. Don't leave them looking how to contact you - tell them they have to.

The other thing from analytics, you can filter out most of those visitors, about 50% of my visitors are from links from forums, then there are existing customers coming to look at their own pictures, then there are their friends and family. Leaving search traffic looking for me or a wedding photographer in Yorkshire.

Of those searchers, how many are other photographers checking out the competition, how many are other businesses looking to sell me stuff, how many are actual potential customers? I'd guess the last figure is less than 10% of the total visitors:shrug:.
 
Had a look at the About Me page. Its got a lot of waffle there.

No-one is interested that you are a cupcake addict, LOVE pyjamas, fluffy socks and bunting. It all sounds a little bit... scary, to be honest. They want to know if you can capture the spirit of their wedding efficiently and professionally. You need to cut that text to less than half of what it currently is and stick to facts. People won't read swathes of text. You only have a few seconds to sell yourself to them.

I'm really sorry to say this, but I didn't find the shots in your gallery totally inspiring either. I don't think they are the 'incredible wedding photographs' that you state in your about me page.

In addition, the keyword / SEO phrases is way over the top. Contrary to belief, Google now penalises sites who do this.
 
There's something in what David says, but don't remove the spirit completely.

It's refreshing to read about cupcakes and fluffy socks, rather than the usual 'passionate about photography' guff everyone else uses. And it'll chime well with sections of the target audience.
 
Phil V said:
There's something in what David says, but don't remove the spirit completely.

It's refreshing to read about cupcakes and fluffy socks, rather than the usual 'passionate about photography' guff everyone else uses. And it'll chime well with sections of the target audience.
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I agree a bit, but wow, there is a lot 'about you' when what people really care about is them, so try to put a 'because I am like this, you will get the benefit of....' spin on it. You come across as young and funloving, but possibly a bit too much?
Drop the Random Capitalisation that happens all over The Place
 
The About Me is very random.


And this bit:

You get way much more then that, from a
planning buddy to somebody that is just as excited by your plans for your day as you are
and if you want to, we can be friends but I'll leave that up to you.
If you want to know more or would like to check availability

Friends?

You're running a business.
 
Agree with most of the above. Also I'm not convinced by the word 'Capture' as part of the business / website name. It's a negative word, and although it's widely and acceptably used by us photographers, I can't help feeling that it's wrong for Joe Public. If somebody offered to capture my kids, I'd be slightly concerned.
 
Radiohead said:
The About Me is very random.


And this bit:

You get way much more then that, from a
planning buddy to somebody that is just as excited by your plans for your day as you are
and if you want to, we can be friends but I'll leave that up to you.
If you want to know more or would like to check availability

Friends?

You're running a business.
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It never hurts to make friends ;) being friendly and approachable is very important to me in my business.
 
Mustardpics said:
Agree with most of the above. Also I'm not convinced by the word 'Capture' as part of the business / website name. It's a negative word, and although it's widely and acceptably used by us photographers, I can't help feeling that it's wrong for Joe Public. If somebody offered to capture my kids, I'd be slightly concerned.
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Does anybody else feel this? I understand from your last sentence that it does sound a little worrying although most people generally understand that it is a different kind of capture when they are on a photographers website!!

Interested to know what others think ..
 
As have we all.

But look at your wording. Objectively. It reads like something a teenager would put.
 
Don't be daft. Its not easy, but you need to slim it down. Think about the audience you're aiming at. Be focussed and professional and give them what they want to read.

And get someone good to proof-read for grammar, spelling and punctuation. These things matter.
 
For balance - as I've said to you before, don't knock it all out. You come across as very young and fresh, if you can follow that through in all your business (whilst maintaining professionalism) you could have a hit on your hands:thumbs:.

Just remember that most of the answers above are from blokes over 40 (I'm being kind) and that despite the fact we know more than the average old bloke about wedding dresses and table centres and all that fluff. You have the advantage of being very similar to your customers. Do not underestimate the power of that position.

So much so that if you were close to me, I wouldn't dream of telling you;).

However - also remember - Professionalism where it's important. Get your standards high (business and photography) and maintain and improve on them continuously.
 
also- I have red-green colour blindness and the red and blue circle logo makes my eyes freak slightly.

I grew up where you are! :)
 
Ah, thank-you all so much for your advice & help. I just get so frustrated because when I do get bookings, they aren't the sort of weddings I want to be shooting but again, I will be focusing on how to engage them. Thanks Again.

Darthchaffinch said:
also- I have red-green colour blindness and the red and blue circle logo makes my eyes freak slightly.

I grew up where you are! :)
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I read somewhere that red is a good colour to attract so figured it would work.
:thinking:
Oh cool, small world. :)
 
glaw89 said:
Ah, thank-you all so much for your advice & help. I just get so frustrated because when I do get bookings, they aren't the sort of weddings I want to be shooting but again, I will be focusing on how to engage them. Thanks Again.



I read somewhere that red is a good colour to attract so figured it would work.
:thinking:
Oh cool, small world. :)
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Therein lies the secret of marketing. But its where the devil lies - in the detail.

If the weddings you show are budget affairs at lower end venues, and your prices are at the budget end, then that's your market.

If you want to attract high end customers, you have to show high end venues, and frankly the price can be as high as you like. But you have to have quality to back it up.

The branding for your customers has to be holistic to be successful, the quality, price, and portfolio examples should all match up. This requires market research, and other 'hard work', theres no shortcuts, and the nearest you'll get to clues is looking at your local competition.
 
Phil V said:
For balance - as I've said to you before, don't knock it all out. You come across as very young and fresh, if you can follow that through in all your business (whilst maintaining professionalism) you could have a hit on your hands:thumbs:.

Just remember that most of the answers above are from blokes over 40 (I'm being kind) and that despite the fact we know more than the average old bloke about wedding dresses and table centres and all that fluff. You have the advantage of being very similar to your customers. Do not underestimate the power of that position.
.
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This

Ive just asked my wife who at 30 is closer to the dynamic of your brides and she said that you "sound fun, and like someone who it would be cool to have at a wedding" and that she'd rather have that "than some boring old fart with a staid and traditional website"

So there you go - mrs moose knows nuthin about photography, but she's had relatively recent experience of being a bride (we got hitched in 09) and more recently than that of helping her freinds plan theirs.

As phil says its important to remember that while we can give a lot of help with the technicalities of wedding photography, your target auidence isnt 40 year old men !

That said I did spot a couple of typos on the about page

"I'm Gemma, an alternative wedding photographer that specialises in
pushing the boundaries and doing things a little bit different. I live
in Essex with my Husband and our two little people."

a) that should "doing things that are a little bit different" or " doing things a little bit differently"

b) Husband shouldnt be capitalised - unless you husband is actually god of course :lol:
 
big soft moose said:
This

Ive just asked my wife who at 30 is closer to the dynamic of your brides and she said that you "sound fun, and like someone who it would be cool to have at a wedding" and that she'd rather have that "than some boring old fart with a staid and traditional website"

So there you go - mrs moose knows nuthin about photography, but she's had relatively recent experience of being a bride (we got hitched in 09) and more recently than that of helping her freinds plan theirs.

As phil says its important to remember that while we can give a lot of help with the technicalities of wedding photography, your target auidence isnt 40 year old men !

That said I did spot a couple of typos on the about page

"I'm Gemma, an alternative wedding photographer that specialises in
pushing the boundaries and doing things a little bit different. I live
in Essex with my Husband and our two little people."

a) that should "doing things that are a little bit different" or " doing things a little bit differently"

b) Husband shouldnt be capitalised - unless you husband is actually god of course :lol:
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That is very refreshing to hear, thank-you moose! I will change the typo's. :)
 
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