If people want to pour water over themselves before posting the resultant 'hilarious' vid on facebook , or for that matter post a picture of themselves without make up, or with their cocks in socks or whatever then fair play - if they need a facebook ego boost beforethey'll give cash to charity then thats their perogative.
However i do have two issues with these sorts of faebook viral campaigns
1) The idea that dunking your head in an ice bucket is anythng like suffering from ALS/MND (or for thatmatter that having no make up on is like suffering from cancer) , it isnt and to suggest it is is more than a little insulting to sufferers.
2) there are a s*** load of good causes out there but unless you are weathier than donald trump you can't support them all, so the bottom line for me is the I'll choose who i give my money to ( that is help for heroes , lifeboats, and JDRF (kids with type 1 diabetes) ) not some random on facebook - so when i get nominated but refuse to play their silly game it doesnt make me tight, or a bad sport or anything else in that vein .