Vlogging and 'no commercial photography'

ukaskew

ukaskew

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Chris
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Lets take an event like Goodwood Festival of Speed as an example. It's a condition of entry that as a member of the public I can photograph/video what I like but only for personal use. Those rules have been in place for as long as I can remember at every Motorsport event I've ever been to. Posting to social media is a grey area but one that historically no event/organiser has ever taken issue with, in fact many actively encourage it.

I've had various opportunities to monetise my photography after an event (in fact after the 2009 FoS two manufacturers approached me for image rights) but always have turned it down due to the aforementioned conditions of entry.

That's fine, no issues with that. However, particularly noticeable at this years' FoS has been the rise of vloggers. I got chatting to one with some serious looking kit (Sony FS7 I think) and in a roundabout way confirmed he had no affiliation or accreditation with anything on anyone connected to the event. I've just checked and his channel is very popular, if the numbers follow his usual trend FoS will be an extremely handsome earner for him.

At his level it's clearly a commercial operation, he's there to make money and grow his audience (and therefore make more money), do those same rules not apply?
 
I'd say your vlogger broke the rules of entry. Surely 'personal use' means not selling or making money from the activity. Bring the anomaly to the organisers attention. It's not fair otherwise. If people want to make money that's fine, but not at the expense of others who are playing ball.
 
Is he making money from it directly though, or making money from the adverts from his channel
 
Byker28i said:
Is he making money from it directly though, or making money from the adverts from his channel
Click to expand...

I think YouTube pay a flat rate per however many views. Some 'influencers' get $1000 per million views.
 
On the face of it he is breaking the rules by using them for gain... It may be from a third party for adverts but as Chris alludes to.. He knows what he is doing and the pictures he is taking are with the sole intention of making money.. therefore rules broke.... however i am guessing there are some fine lines that either the organisors can't be bothered chasing up and are happy to at least stop most people .. or they simply don't know... Either way..IMHO it's nobodies business bar the event people and the vlogger ? :)
 
Doesn't it depend on if said vlogger actually shows any of the on track action? That's usually what has the TV rights attached.
 
I suspect the Earl wouldn't be interested in enforcing that condition in the case of a popular YouTuber.
 
ukaskew said:
I think YouTube pay a flat rate per however many views. Some 'influencers' get $1000 per million views.
Click to expand...

It's far more complicated than that. You can't put a figure on per number of views as there are so many different measurements and criteria.

Basicly he will earn an amount based on what the advertisers want to pay in relation to his audience figure and retention figures.
For an event like that, it's likely car manufactures or car accessory manufactures will pay a premium to have an ad on a video with a high viewer count and one they know is directly aimed at their target audience.
 
YouTube is full of car vloggers' footage from the FoS. It's good advertising and media coverage for the event. I doubt the organisers are concerned about that in any way. However, taking photos from the event and selling prints/files publicly either online or on-location to generate a direct commercial income may be frowned upon.
 
I suspect lord march has the finances for all his Goodwood events on a secure enough footing to not to be bothered about a few unlicensed videos and photos making money - as said earlier it's all good for the events exposure - free advertising in effect.

I was interested to see earlier this year hidden in the T&C when I purchased my 75MM tickets that goodwod reserve the right to use free of charge any video or photographic material recorded at the event.

So if they see one if my pictures they like on Flick or elsewhere they can use it for free!!

Unlikely I know but normal rights grab or OTT terms and conditions?? Perhaps this is why they are not bothered by vloggers etc.

D
 
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