There are some really stupid ads..childish,even and I wonder if they go out to be as outlandish as possible so the ad will 'sink in'. Do they show stupid ads with the intention of annoying people so it 'sinks in" ? Surely, they risk losing a potential customer,though ?. I'd have thought just a sensible ad showing the merits of a product or re food, exalting its taste would be a far better way. I mute the sound when ads come on.
I'm sure it was a Sky broadband ad and the best they could do was to say that they had less complaints than any other broadband supplier...lol.
Think about this,though. Last years £5.4billion was spent on TV ads. They wouldn't spend that kind of money if these annoying and all too often stupid ads didn't' increase sales.
Ahh well, if this conversation is going to become serious . . .
£5,4 billion - is that all?
Of course these ads work. EVERYONE is influenced by ads, although many claim not to be. And, the more annoying they are, the greater the influence, because people remember them.
I remember, a lot of years ago, Benneton had a campaign that deliberately shocked people, the more complaints they got, the happier they were because more complaints led to much higher sales.
I used to do extremely well from TV ads, I only did the lighting, extremely well-paid even though I was probably the lowest-paid person there, because I was just a technician. One day of shooting, with maybe 30 people there (about half of which actually did something useful) would, on average, produce 2.5 seconds of finished ad, nobody cared about the cost because broadcast costs made production costs look irrelevant. Broadcast costs have, in theory gone down because there are now so many different TV channels but in reality they've gone up because the adverts need to go out on so many different channels, but it still pays, almost regardless of the product, its quality or value for money.
Moving closer to home and away from TV, what about all of those deceptive YouTube sponsored "tutorials" on crap photographic gear, sold at ridiculously inflated prices? Even members on here buy them and believe the claims made for them. The only time that they don't work is when the "celebrity presenter" gets caught with his pants down, and has to be replaced by someone who hasn't been caught yet, but the concept always works.