These look to be similar to a number of the well known brands - almost a standard design these days. But you don't know how well made they are.
However, since it is a UK company:
1. You will be covered by distance selling rights, which means that you can send it back if you don't like it.
2. They have stated "The quality of this tripod is superb you will not be disappointed." so they have a lot to live up to and are committing to do it: if you are disappointed, its up to them to put it right!!
To be fair, it seems like a lot for the money (too much for the money) and you will be covered by point 1 above.