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bucz

bucz

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Name
Shem
Edit My Images
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Hi there...
I'm trying to optimize my website for better SEO and can't really figure out what is the best way to describe images. I red bunch of posts about it but still not sure. If you make a blog post do you describe (description, alt text, caption, title) every singe picture differently? What about collage sets? There are multiple images in one file, so how to describe them?

How would you describe this image for example?
engagement-8.jpg



... also...

Deos the search engine sees the description of every image added to the Prophoto slideshow?
 
Last edited:
SEO?
Firstly, your page titles are arse about face. Secondly, forget the name of the company in the pagetitles, it's vanity and serves no purpose.
Thirdly, have a look at your text, with SEO in mind, it doesn't take much to get keywords into your prose without sounding spammy. If you're advertising wedding photography in Glasgow, those 3 words are useless when they have 20 other words separating them.

Image descriptions and tags? I don't know, what I'd describe that image as, because I have no idea where it is, where the couple are from or where they're getting married. Nor do I know what other descriptions you'd like customers to be searching for.

But romantic engagement photography Glasgow, or Glasgow Town Hall wedding photography free engagement shoot Glasgow might do the trick?
Read up on long tail keywords, even if it's only a search of this site.
 
^^ What he says +

You don't say but if you haven't already then you should install the Yoast SEO plug-in. It will help you with your keywording, density, and your overall SEO including image keywording. I use the alt tag to put in my SEO text.

I would if I was serious about driving the maximum traffic to the site tag every single image. I'd also name them (filename) appropriately with keywords. For collages I'd tag the set with my primary keyword(s) and not necessarily anything specific about the content of any one of the images.

BUT you need to focus on who you want to land on the page, and what you wanted them to be searching for when they found your post.

If I was looking to sell the image through a stock library I'd have a completely different set of keywords to those I would use if I wanted a couple getting married at a particular venue, or looking for a particular style of photographer, to find it.
 
Nice work. I too struggle with that and funnily enough we probably target the same group of people :)
 
Phil V said:
SEO?
Firstly, your page titles are arse about face. Secondly, forget the name of the company in the pagetitles, it's vanity and serves no purpose.
Thirdly, have a look at your text, with SEO in mind, it doesn't take much to get keywords into your prose without sounding spammy. If you're advertising wedding photography in Glasgow, those 3 words are useless when they have 20 other words separating them.
Click to expand...

Thanks for the input Phil...

I'm not sure what you mean regarding page titles. Can you point them out?

Now, you say to forget using name of the company in page titles but you have name of the company in yours when I google you.

You are right about the text on the home page. Will have to work on it for sure...

Phil V said:
Image descriptions and tags? I don't know, what I'd describe that image as, because I have no idea where it is, where the couple are from or where they're getting married. Nor do I know what other descriptions you'd like customers to be searching for.

But romantic engagement photography Glasgow, or Glasgow Town Hall wedding photography free engagement shoot Glasgow might do the trick?
Read up on long tail keywords, even if it's only a search of this site.
Click to expand...
What I'm mainly asking is, if you have a bunch of blog post images, do you name them same? I.e. Lets say it's an engagement shoot on the beach in Irvine. There will be some images very similar to each other regarding poses, same location, same couple and then some will be a little different. I will give some examples to make it clearer...

option 1.
Name: Engagement photography - Irvine beach - Ania and Lukasz 1
Description: Engagement photography of Ania and Lukasz in a lovely beach in Irvine near Glasgow
Alt text: lovely couple having their pictures taken at the beach
option 2.
Name: Portrait of Ania and Lukasz at the beach
Description: Couple looking into each other eyes covered with white fabric
Alt text: happy couple on the beach during sunset

engagement-5.jpg


option 1.
Name: Engagement photography - Irvine beach - Ania and Lukasz 2
Description: Engagement photography of Ania and Lukasz in a lovely beach in Irvine near Glasgow
Alt text: lovely couple having their pictures taken at the beach
option 2.
Name: Ania and Lukasz drinking shampagne
Description: a romantic moment of a couple drinking shampagne at the beach
Alt text: soon to be married enjoying their drink while sun sets

engagement-13.jpg



option 1.
Name: Engagement photography - Irvine beach - Ania and Lukasz 3
Description: Engagement photography of Ania and Lukasz in a lovely beach in Irvine near Glasgow
Alt text: lovely couple having their pictures taken at the beach
option 2.
Name: Girl jumping into her fiance arms
Description: True moment of happiness where man lifts his woman up at the lovely beach
Alt text: Happy couple into each other arms at the beach

ania_lukasz-54.jpg


So which option is better for SEO?
Sorry for any spelling and other mistakes in these examples :)
 
meonshore said:
^^ What he says +

You don't say but if you haven't already then you should install the Yoast SEO plug-in. It will help you with your keywording, density, and your overall SEO including image keywording. I use the alt tag to put in my SEO text.

I would if I was serious about driving the maximum traffic to the site tag every single image. I'd also name them (filename) appropriately with keywords. For collages I'd tag the set with my primary keyword(s) and not necessarily anything specific about the content of any one of the images.
Click to expand...

Thanks Mike
I do use that plugin. I mean I have it installed but didn't know how to use it properly so just stick to what Prophoto offers regarding SEO.

It might be good idea to use alt text for SEO text.

meonshore said:
BUT you need to focus on who you want to land on the page, and what you wanted them to be searching for when they found your post.
Click to expand...

I want to get people who look for high quality pictures not just normal boring stuff and I'm having difficulties how to keyword that :)...
 
EOS_JD said:
Nice work. I too struggle with that and funnily enough we probably target the same group of people :)
Click to expand...
So this thread might be of some help for you too :). Keep reading...
I have noticed on your website when I click wedding gallery it shows a slideshow of all genres mixed up and not just wedding, not sure if it's done on purpose or accidentally.
 
That's my blog and yes mixed up - I do have categories but don't jhave the site sorted correctly. I really do need to sort it ;)
 
bucz said:
Name: Girl jumping into her fiance arms
Description: True moment of happiness where man lifts his woman up at the lovely beach
Alt text: Happy couple into each other arms at the beach

So which option is better for SEO?
Click to expand...

Well, they're all fine if that's what you want to be found for. But how many people do you think will be searching for "Happy couple into each other arms at the beach"?

You want, "wedding" "engagement" "photographer" and "Glasgow" (or whatever areas) in there, and preferably in an order that makes sense.

"Engagement photography of Ania and Lukasz in a lovely beach in Irvine near Glasgow" you could change to "Glasgow engagement photographer - Irvine with Ania and Lukasz" or something like that. Their names are unimportant - nobody will be searching for them. And if they are, there's a good chance they aren't interested in booking you.

I would then just mix it about a bit with different photos to include "engagement photographer Glasgow" along with "Glasgow engagement photographer" (ditto the other terms you want to show up for).

I would also question how many people search for an engagement photographer, rather than a wedding photographer. But that's not something I'm interested in offering myself, so haven't looked into it. :thumbs:
 
Jayst84 said:
Well, they're all fine if that's what you want to be found for. But how many people do you think will be searching for "Happy couple into each other arms at the beach"?

You want, "wedding" "engagement" "photographer" and "Glasgow" (or whatever areas) in there, and preferably in an order that makes sense.

"Engagement photography of Ania and Lukasz in a lovely beach in Irvine near Glasgow" you could change to "Glasgow engagement photographer - Irvine with Ania and Lukasz" or something like that. Their names are unimportant - nobody will be searching for them. And if they are, there's a good chance they aren't interested in booking you.

I would then just mix it about a bit with different photos to include "engagement photographer Glasgow" along with "Glasgow engagement photographer" (ditto the other terms you want to show up for).

I would also question how many people search for an engagement photographer, rather than a wedding photographer. But that's not something I'm interested in offering myself, so haven't looked into it. (y)
Click to expand...

That is good advice... thanks!
 
What James said, I was probably too cryptic when I suggested you google long tail keywords.

Long tail keywords are the best way of manipulating what we will be found for.

Pagetitles: in Wordpress, you're asked for the website name, I've called mine 'Portrait and wedding photographers in South Yorkshire.

Prophoto asks how you want your pagetitles to appear, I go for 'website name, page title' that's 2 bites of the long tail keyword cherry.

You have simply called your website 'Strad Photography'. That's a wasted opportunity, people googling Strad Photography will always get you, the URL is doing some work and you can't help but put your name inside your site.

So go to the first page of your dashboard and re title your site.

Whilst you're tweaking, all the links back to your website should also be search engine relevant 'website' isn't helping google very much.

Just keep remembering what SEO means, it means helping Google understand what your website is about, so that people looking for that thing will be able to find it. Google got to be the number 1 search engine because it is very good at delivering relevant search results to customers.

If you want to be number 1 for 'girl swinging on beach', then go for it, but you might get more business aiming for 'free engagement shoot Glasgow wedding photographer'.
 
I'm not familiar with ProPhoto, but Phil's advice is good advice. Titles are important for SEO so use them to your advantage. I usually do "problem: solution" type titles, but if you want to target local business you're looking at variants of "Service in Placename" or "Placename and service", with service described in many different ways. Ie wedding photography, wedding photographer, etc. And use different placenames, like Surrey, Guildford, Leatherhead. So say you end up with 36 variants (6x6), that might give you 36 different longtail phrases that you might rank well on so catch business. That's what Phil V means, and it's sensible advice.
 
bucz said:
...

I want to get people who look for high quality pictures not just normal boring stuff and I'm having difficulties how to keyword that :)...
Click to expand...
You can't keyword for that, how many searches to you think there are for 'girl jumping into fiancé arms'?

Once on your site, your style sells itself, to get them to your site, you need to be hitting the common search phrases.
 
Phil V said:
You can't keyword for that, how many searches to you think there are for 'girl jumping into fiancé arms'?.
Click to expand...

Maybe quite a few I'd think - but not from people searching for wedding photographers.

You can of course keyword for:

high quality pictures not just normal boring stuff
Click to expand...

plenty of adjectives that could apply to those which might be used in combination with "wedding photographer", "photography", "photographs" or some geographic locations.....

Whether you can be successful in converting bookings from those searches or just end up having your images added to a Pinterest is another matter...
 
Thank you for your wisdom guys... It's much clearer now. Phil you are usually spot on with your advice and thank you again for your help. James, Johan and Mike thank you as well, you provided some very good answers too.

I have another question though. If I start spraying similar pictures with the same or almost the same keywords and descriptions will google see it as spam and give me penalty for that? Is it better to just keyword and describe some of them and leave the rest blank? Especially when we talk about blog posts...
 
If you are using Yoast as I suggested it comments on your keyword density. If that is shown as green then you have it about right - not too many and not too few.

There is probably a way to do this manually but genuinely Yoast and it's advice is the best way to tackle this.
 
1) INSTALL YOAST !

2) read instructions

3) SEO your site

it really is very very very simple - and free.
 
bucz said:
Anyone know how to add

into prophoto (or wordpress)?
Click to expand...
Meta descriptions are a bit old hat and Google more or less ignores them nowadays. Google decided that if they wanted to deliver a website for the search 'widgets in Wigan' then a website called 'widgets in Wigan' was a better bet than one called 'all kinds of stuff' that has 'widgets' and 'Wigan' hidden in the metadata.

So pagetitles, titles, subtitles and content are what Google is reading, because that's what we read. When we pick up a magazine, we dismiss practical knitting, and look for ones with photography in the title, from them we look at ones that mention landscapes, and from them maybe an article about the South West of England, because we're going there on a trip.

So that's all there is to SEO, deliver what people might be looking for. Not hidden, not tricksy, not spammy, just make sure it's what they want.
 
Meta descriptions are a bit old hat and Google more or less ignores them nowadays.
Click to expand...
Yeah... I thought so Phil.

Just playing with Yoast plugin and already made some progress. It really is that simple. I had it installed but didn't use it. Thanks again for good advice. I hope I will finally be seen by google after some time.
 
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