The art of Burger photography

I shouldn't have watched that. I'm famished.

With regards to to the product photo - I honestly thought there would be far more skullduggery going on than that.
 
dinners said:
I shouldn't have watched that. I'm famished.

With regards to to the product photo - I honestly thought there would be far more skullduggery going on than that.
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I'd agree (not about the famished bit, though, just had a Subway and nachos). I expected them to pump liquid into the burger to 'beef' it up a bit.

Cheers.
 
Its not surprising really, any business using visual media to help its promotion will tweak tamper and preen its products to within an inch of its life pre and post shot or take, its marketing. As no modification is allowed with commercial food photography and only the items you use in your end product are allowed in the shot its obvious such care is taken for the shots and perfect presentation is employed. you would have to be the kind of person who eats in one of those places to even consider why your burger doesn't look like the one on the menu. BECAUSE ITS BEEN ABUSED BY A SPOTTY TEENAGER WHO DOESN'T GIVE A MONKEYS ABOUT WHAT THEY ARE FLIPPING OR RAMMING INTO A SEEDY BUN
Same with fashion.
 
I can tell you that the top bun is actually suspended above the lettice, so that it looks 'fuller'.
 
Photoshelter did a blog/competition on Burger photography a while back, looking through the winners made me very hungry!
 
If you ever saw the Michael Douglas film "Falling Down" the scene where he compares the pics on the wall in burger joint with what is actually dished up will resonate.
 
I don't get why they can use pictures like that but serve you soggy crap.
 
do you ask it to say cheese I wonder?
 
They always look as if they have been stood on by an elephant to me
 
Wonder why McDonalds allowed these to be released? They are paranoid about corporate identity and all these do is damage the brand.
The techniques are nothing new, been going on for decades.

Falling Down was the film, Whammy burgers ;)
 
As its already been said, it's obvious that the burger is going to be 'looking its best' for a photo used worldwide and I'm surprised they don't use more fake products in the photo.

It's the same on M&S relatively healthy and quality food. The photo they show on the packaging won't be a lot luck example, it'll be meticulously pruned and pimped and no doubt photoshopped a little.

Well don't to McDonalds for their transparency, although it should be obvious anyway.
 
Any company will always do their best to present their product or service in the best way to attract customers or clients. How many wedding photographers on here for example don't do a little editing to make a photo look better?

McDonalds are doing nothing different.
Realspeed
 
Edtog said:
Wonder why McDonalds allowed these to be released? They are paranoid about corporate identity and all these do is damage the brand.
The techniques are nothing new, been going on for decades.

Falling Down was the film, Whammy burgers ;)
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Actually I think the opposite; ie it's a very astute marketing ploy.
 
At the end of the day its no different to how a Supermodel looks on the cover of say Vogue and what her complexion looks like in real life.
 
Phall82 said:
As its already been said, it's obvious that the burger is going to be 'looking its best' for a photo used worldwide and I'm surprised they don't use more fake products in the photo.

It's the same on M&S relatively healthy and quality food. The photo they show on the packaging won't be a lot luck example, it'll be meticulously pruned and pimped and no doubt photoshopped a little.

Well don't to McDonalds for their transparency, although it should be obvious anyway.
Click to expand...

From what i remember you are not allowed to use fake products or even the same product ie a gourmet burger in an advert for a muc burger. It has to be the exact same item, however, its preparation can be carried out with obviously more attention.
The use of glazing products and other visualy enhancing materials has also been outlawed but that doesn't mean there are not work around methods.
I remember seeing someone shooting food once and a tampon dipped in boiling water then placed under the far rim of the plate was used to create the effect of steam rising from what was basically cold food!
 
Dorset said:
At the end of the day its no different to how a Supermodel looks on the cover of say Vogue and what her complexion looks like in real life.
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have you ever met a supermodel? as in a real current supermodel, not some has been living on a reputation

I used to model professionally, I didn't have the commitment to keep at it, but some of the girls there who ate only the healthiest food, and spend all their time working out- had the most flawless skin and bodies you'll ever see, without any photoshop


but yeah, when you wake up in the morning and comb your hair and gel it into place, is that really any different? on a photoshoot a professional stylist will spend hours working on a girl, and by contrast the day after the model herself (an amateur stylist) will spend maybe 10 minutes on her makeup, so no wonder the result isn't as good- although when it comes to something like prom then she maybe will spend a few hours and really look her best
it's just a time thing- if I spent 30 minutes making sure my shirt was tucked in perfectly i'm sure it would look better than me just shoving it into my trousers

I don't see what the problem is, and as has been stated below the video is great because it shows that it's just a result of 'time spent styling', and not a magical modified burger
 
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