I honed in on this, based on the article title -
As I'll almost certainly never buy either I feel I should comment
As a happy amateur I can see how nice the Hasselblad is. It's doubtless a lovely thing and the files are doubtless gorgeous. So there's that and for us photography geeks that'll be enough and we'd then have to look at the piggy bank and see how healthy it is. For someone shooting for a living with maybe less emphasis on the pure joy of it all I suppose the question of if the difference in output will be visible to the client or not comes into play and if
all that's required is a picture in a wedding album or a full page in a magazine will it matter? I don't know. You guys will.
My wants have changed over the years and a new requirement for me is eye or at least face detect as after initially ignoring it I've now found that I really like it so any new camera will have to be at least as good at this as the cameras I have now. Other than that although I accept that my pictures are never going to be printed 3m wide and viewed closely in a gallery I do print and very occasionally to A3 but even my Canon 300D was ok for me at A3 so output isn't an issue but I do pixel peep and enjoy the files so I could no doubt grow to love a Hasselblad. I don't like big obtrusive kit but the Hasselblad also looks very compact and I can imagine taking it out with me whereas some of the other MF options would very probably put me off. To me the Hasselblad looks all good...
The killer for me though is the cost. I'm not exactly Richard Branson by any means but I can afford any
thing that I want but it just so happens that I can't bring myself to spend beyond a certain amount
on myself. The most expensive car I've bought was my Boxster or possibly my SLK, I can't remember, I had promised myself something really special when I left paid employment 12 years ago but I just couldn't do it and I feel the same with camera gear but with a much lower ceiling and I truly doubt I'll ever be able to spend more than £2k at the most on a camera as it just wouldn't seem right to me. For those who can afford a Hasselblad or a £2.5-3k mirrorless 35mm camera and are willing to buy all I can say is a very genuine good on you
PS.
Mrs WW saw me reading an article about the A7RIV and she asked if I wanted one

Bless

I had to say "No thank you dear" but I did get a warm glow just from being asked
Maybe I should have said "No thank you dear but you can buy me this Hasselblad."
