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Sony need to realise they havent made a Leica. At the rate they churn cameras out its the furthest thing from high end.
I think they know they're not Leica as they're not charging Leica prices.
I mean high end as in aiming at people who'd buy a FF DSLR and quality lenses territory and not aiming at someone who'd buy a 500D (or whatever the entry level is) and 18-50mm f3.5-5.6 kit lens territory.
Maybe they are charging too much, maybe they are making large margins on the lenses? Who knows? Brands aiming to be high end brands tend to be expensive and I assume that the Zeiss relationship is as much about credibility and the badge as anything more tangible. I'm sure that Sony are capable of buying in the expertise (pick up phone, phone Sigma) to design truly great lenses without the help of Zeiss but they chose to enter into this partnership and charge lots of dosh.
I think we're stuck with this for now. I hope it changes and we get some nice compact and good enough lenses at more reasonable prices but until that happens we are where we are.