There have been a few camera adverts on tv of late and Canon were pushing hard not long ago with their skateboard and rock climber on a wall magazine adds.
I think ZoneV may have a point about the marketing. However, we are talking the basics. Even if you get a flash car, you know where the gears and clutch are....... oh .... or do they buy fully auto flappy paddle?
Im also looking at some students coming out of hahahahaha Uni hahahaha .... in my day the Tech .... and i find they have been lied to. No way can they walk out the door and into making money with what they have been taught. Its so sad because I can see they have the want .... just not the wisdom. What the hell are we doing to our students.
Every year I take on a few young togs to help out with music festivals. Normally over 3/4 days. Most dont last one because its not what they expected ..... lots of walking, hours, work with no sleep or food.
Seems we need a course on the real world of togs and making money. The sad thing is, its not them. its us .... or the system thats supposed to teach them.
+1
I'm a commercial photographer, assistant and somehow find time to be on a commercial photography BAHons course too. Too many of my colleagues are just...uncaring. I don't know if they intend on working in photography or not, but if they do... do they just expect to get a job when they graduate? Cos if so, there's some seriously bad news for them...
I took the decision to go to uni to do commercial photography, because I want the 3 years of tuition, working with ex-advertising and current commercial photographer lecturers, and to improve my post processing, commercial and conceptual skills, and also as three years of portfolio development without having to make a 100% living from photography. I want to work in advertising and commercial photography eventually.
And yeah, there's the camera nerd students who can tell you all about how many megapickels their camera's got, but there's also plenty of the other end too - ignorant by choice about everything technical, business related and in some cases, creative too! Yes, you do need to have technical knowledge - but you also need to be able to think outside of fstops and lens diffraction or, worst of all, obsessing how that roll of photos you shot on film is instantly 'art' because you processed it in cat **** and coffee.
I really don't see why you'd pay £3k a year (soon to be 9...) and not read around your subject, learn how the industry works, and set yourself up as soon as remotely possible doing real work.
It's a problem that exists in part I think from the lecturers and institutional ethos of the university (and I'm not picking out my uni here, talking to other students at networking events and seminars and online has suggested a similar problem at a wide range of places) that sometimes lecturers are too scared or afraid to give 'true' criticism of work - so people are mollycuddled. If it's crap, I want to be told so...
Briefs can be too broad and nonspecific, while professional practice is either taught too late in the game, and often not very well. It needs to be drilled into students from day 1 that you are now a business, and as such need to focus like one.
There's some fantastic photographers and creatives on my course however, and I'm going to yell at our lecturers if the professional practice module isn't top notch, because what a lot of them need most is to learn how to function as a professional, and how the market and industry (sort of!) works...
Oh, and there should be dedicated modules on light. It's so so key, and noone gets it because it simply hasn't been explained... studio flashes are still 'a big scary thing that it's hard to put a softbox on the front of...'
All that said, and as a cheeky aside, are you after anyone for any festivals this year?

I've shot acts from Chase & Status to Florence & the Machine, N-Dubz, and VIPs inc Gordon Brown and Sven, and was press accredited for download festival last year, very familiar with working around stages and with artists of all sizes, and by no means afraid of hard work and no sleep... hell, I thrive off it

My site's
here, I'd love to talk
