Not wishing to turn this into an economic debate Brian, if my salaries rise lower than inflation, or if prices of some stuff rises above inflation, I simply will not be able to afford many things in life. Indeed, I still cant afford many things in life - but thats hardly the argument for forcing an inflation based pricing on commodities that I want.

( water gas electricity is only relevant upto a point, they are necessary only upto so much - and for that reason such prices are either controlled or Govt offers subsidy to certain section of the population). But comparing that to film development cost is not right, is it?
As to people getting poorer relative to previous years, its an inevitable consequence of the last 10 years profilgacy. Its merely the market correcting itself; and quicker it corrects, the better.
Thats the beauty of free market - prices are always decided by the market in the end. But every supplier is responsible to set his own price irrespective of any inflationary factors, and live with the consequence. Thats not a rip off.