Isn't that the beauty of what Sigma are up to with their Art line, though? They've gone with popular lengths when they can outperform existing efforts at significantly cheaper prices (i.e. 24, 35 and 50), but the rest have been putting things out there that the big boys simply aren't touching, like the 18-35 or the 24-35. Those unique efforts basically have no competition, so the business case is pretty sound. If you're looking at a fast ultra wide the 20mm will no doubt stand out (remember the difference in view between 20 and 24mm is much bigger than the 4mm suggests).
35 and 50mm are incredibly crowded markets but there was a clear gap for a well priced high quality 1.4 in both cases that CaNikon never filled.
85mm is a bit different in that Sigma themselves already have a very solid lens, and the first party efforts at a range of price points are pretty much universally excellent.