That was a pretty convoluted explanation having read it back so in short:
If prices get raised beyond what the consumer sees as justifiable they will look for substitutes and alternatives. Photography is easily accessible so they have lots of easy alternatives. Photographers should then reassess whether the prices they're charging will result in sufficient income to support their lifestyle. My feeling is that the market for photography at these types of price points is in decline and most consumers will seek the cheaper alternatives, just look at how magazines are relying heavily on amateur contributions instead of paying higher prices to professionals - there was a thread about this relating to an equine magazine not so long ago.
This is all my opinion of course and I could well be proved completely wrong.
I think you're completely right Jamie. Best post on the thread and one of the few that gets to the heart of the matter instead of useless circular arguments about what's legal and what's not.
Copyright theft is happening, it always has and always will (and we're all guilty of it). The music and movie industries can't stop it, so what hope has anyone else? You've got to change the business model and the basis of most commercial photography has always been founded on charging for prints.
But bits of paper have a very low intrinsic value, and an electronic image has none at all. The
real value is in the
creation of the image. That is what photographers have got to charge for, that is where the fundamental value is, and bleating about copyright is not only futile, it actually misses the point. In a nutshell, professionals have got to charge for the picture taking process, not the print making.
And here's the rub - technology has made it increasingly easy for anyone to create a 'good enough' image, very cheaply, and to copy it perfectly a million times. Professional photographers must produce images that are tangibly better than anything else, that are worth paying extra for. If you can't do that, you will go under.
Unfortunately, technology has dealt a double blow. It has pulled the rug from underneath the foundations of most commercial photography and completely devalued the thing that people have always paid for - the prints. At the same time, it has provided unskilled people with the ability to do a passable job of the image creation bit.
That leaves professional photography in a very difficult position and the mainstream GP businesses will inevitably decline severely, with only specialist niches remaining profitable - those areas where picture taking skills are valued, and not pieces of printed paper. There's nothing new in this, lots of areas of photography have always operated in this way (press, advertising, editorial etc).
The copyright argument is a red herring.