scottthehat
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Hi all if you have a plasma did you run it in properly and if so how loong did you do it for.
Contrast - yes as the brighter it is, the more likely you are to have screenburn. Contrast rather than brightness as, bizarrely, brightness affects black level (not white see: http://www.poynton.com/notes/brightness_and_contrast/) and it is contrast that sets the transfer function to bring you out of the black level. Sharpness is unlikely to have an effect, but many people have it overblown and so don't get a natural looking image (the whole reason for a plasma in the first place IMHO!!)i was lead to believe that its contrast and sharpness that affects screen burn and image retention.
The key thing is to get it into a natural picture setting which doesn't put the colours/white levels on "NUKE" settings. Out of the box they are mostly set to Standard or Vivid picture styles which are about as far from neutral as you can get! Have a google for your set and recommended settings. They may well look initially dull, but will be far better than out of the box settings.