This thread comes at the right time for me. Here's why...
Since the start of 2008 I've shot only raw. I've shot JPEG for many years but for my own work, where I do a lot of exposure blending and post-processing, raw allows me to quickly create different exposure layers to work with, much faster than doing it from an original JPEG. I just like raw, simple as.
However, despite me shooting raw for all of my work shoots (which have been lauded as being the best quality pics our repro guys have seen in the company) they have basically put a blanket ban on the use of raw.
Their reasons are that raw files (along with sidecar .xmp files) take up three time as much space as a JPEG, which I can kind of agree with when we are dealing with upwards of 15,000 shots per month across the company; the process of converting the CYMK for print negates the need for high-quality image capture; and that the printing process for magazines is so poor that it basically ruins the benefits of raw.
I say raw works, full stop, because it allows for much easier post-production, whether doing it in batches o treating each shot individually. However, they've put their foot down, the MD agrees with them and now I have to shoot in JPEG.
I've done a shoot this morning, half in JPEG, half in raw. The JPEGs are good from m D200 but max out at about 320mm wide at 300dpi. Blow these shots up to 450mm for putting across a DPS with bleed) and you're pushing the quality and drop even tighter and you're faced with cruddy quality. Raw on the other hand comes out of my D200 at 550mm wide so no blowing up for DPS use, and the sharpening use in Adobe Raw is miles better than the standard unsharp mask.
The guys at my wrk aren't idiots but it amazes me as to how narow-minded some people can be when it comes to change, espcially in the digital age where change is an accepted part of life. JPEGs are fine for screen use and smaller prints but for me, raw just tops it every time.
Rant over....
