We ran out of time today, so the video hasn't been done yet. For obvious reasons, the written tutorial can't be published yet, but let's see whether the software here allows me to publish the contents... OK, it sort of does, but without the photos. Never mind, it may be better than nothing, so here it is. Even though the photos aren't showing, TP thinks that they are and won't allow so many, so I've split it into 2 posts
Let's be clear about this - knives come in all sorts of shapes, sizes and finishes and no one tutorial can possibly cover every minute detail of this large subject. And the more closely I've looked at this subject, the more obvious it has become to me that we need to cover it as fully as possible, so I'm splitting this tutorial into various very different but very important parts...
Part 1 deals with the lighting and photography of sheath knives, otherwise known as fixed blade knives.
Part 2 deals with the lighting and photography of folding knives, or pocket knives, because there are differences in approach.
Part 3 deals with the post processing work - although the finished photos are presented against a white background, for quality reasons we cut them out of the background in post production and I think it will be helpful to show how to do this efficiently, quickly and well.
Part 4 deals with the marketing aspects. Marketing is very much part of the photographer's job and is always vitally important, and with a subject such as this, which needs to show them as tools rather than weapons, it is vital that the photographer produces photos that help with the marketing.
Lighting and photography, sheath knives
Some knives have a very, very shiny surface - kitchen knives for example - and there is little or no detail to be seen on the blade - these are photographed differently to the knives that I've photographed here, which are basically what I would describe as outdoor knives, as used by farmers, campers, climbers, shooters, hunters and so on. Kitchen knives are typically photographed with light bounced off of large reflective surfaces such as 8' x 4' polystyrene insulating sheets. This simple and effective method produces pretty pictures that make the products look good.
Most of "our" knives have a surface that is shiny, but unlike kitchen knives the blades usually include detail too, whether it's a maker's logo or something else, and the name of the game here is to produce shots that show all of this detail, because it's important to the customers.
All that I'm attempting to cover in this tutorial is the studio photography of these knives, for the seller's website. Generally, websites need to show consistency and uniformity. The first job of a website (for any product) is to show the potential customers exactly what's on offer, so the main pic shows the product's general qualities. If that's what the customers are looking for then they will usually drill down and look at more detailed shots. Because of this, the shots are all against a white background, whether or not that's the ideal background colour for a particular product.
Preparation
The first thing that we need to do about any product that we're going to photograph it is to understand it - let's not be 'precious' about our role as photographer, we are in reality just a technician who understands how to photograph things, but if we don't understand the qualities and important benefits of that product then we can't photograph it well.
Some photographers work in isolation, with the client simply delivering the product and leaving it to the photographer, but unless the photographer is a real expert in the subject (and nobody can be expert at everything) s/he cannot appreciate what needs to be shown in the photo. Sometimes, research can help and we may find something like this, which shows not only the names of the component parts but also explains their significance. However if we, as photographers, don't have that info then it makes sense to have the client, or a senior member of their marketing team, present at the shoot to advise. Not only does this improve the quality and value of the photos, it also makes it the client's fault if the photos don't show what really matters to them
Products for photography must always be scrupulously clean, and so before starting the photography all of the metal parts were thoroughly cleaned, using isopropyl alcohol. You'll see that I'm wearing gloves in the video. I hate wearing gloves, but it isn't optional, as every tiny fingermark will show on the photos, and the name of the game is to photograph clean products, not to deal with avoidable problems later in post processing.
Approach
The approach to the job is identical to every other photography job.
1. Work out exactly what it is that you need to show in the photo
2. Work out the exact angle needed for the shot, place the product in that position and mark it in some way so that you can replicate the angle for the other products (a bit of sticky tape, just out of shot, a line drawn on the surface of the shooting table or similar, or a laser beam, which does the same job.
3. Get the camera in exactly the right position and at exactly the right height, and lock it firmly in place with either a really stable tripod or a studio stand.
4. Arrange the lighting. The lighting comes last because light position is affected by both position (No.2) and camera height (No.3)
None of these shots are "artistic", instead they are technical shots that show the customers what they're going to get if they press the "buy" button, and hopefully they will look at the more detailed shots before making their decision. More arty shots, typically showing the knife with a log or something similar as the background, are fine but they don't do the complete job. Shots like these, which may also include props such as fishing rods, climbing boots and so on will be taken later, on location. If, for example, the knife is made by Browning, then I may include a Browning shotgun in the outdoor shots. For these shots, the product ends up looking good but the detail won't show well enough.
A typical softbox arrangement, not used here
If you've spent time in our Learning Centre then you'll know that, to photograph any shiny surface, it's essential to light it with a light source (usually a softbox) that's at least 3 times the size of the subject and as close as you can get it. All is explained
here but we don't want to use such a blunt lighting tool for our knives, because the diffused specular highlight (the reflection of the light source) is too bland (and maybe too technically correct) for our subject.
Also, regardless of the angle of the softbox, it's difficult to get an attractive result with something that's as shiny as some of these knives.
The shot lit by the softbox, below, illustrates this. I could have fiddled around to get a better result but I knew that it couldn't produce what I was actually looking for, and also if I used a softbox for this I would need to adjust its position for nearly every shot, so I used a silk instead*. A silk is just a large piece of diffusion material, and the cheapest (and one of the best) is a plastic shower curtain. People often use silks instead of softboxes, not because of their special qualities, but because they can get a really big silk for
A closeup of the silk used, which is actually a shower curtain from Tesco
a fraction of the cost of a softbox, they then make up a simple wooden or plastic piping frame, stretch the silk really taut and then light it with a softbox shining through it, to get really even lighting, and there's nothing wrong with that, but their reasoning is different to mine.
I used a silk because I
didn't want the smooth, even lighting produced by a softbox, not only did I not make it taut, I got myself a fancy one with stripes built into it, this has produced subtle patterns in the blade of each knife, which helps to both enhance and reveal its texture.
The photo above is lit with the softbox and the photo below is lit with the silk. They were photographed at different times and their position isn't identical, but the exposure is identical.
Straight out of camera, lit with Silk
Cut out of background, but with no retouching yet
And here is the next stage of the shot of this knife, after cutting it out of the white background. We find it easier to get consistent results by cutting the subject out of the background to achieve a white background, and more importantly, by cutting it out rather than underlighting the background to make it white, we avoid all risk of lens flare, and also avoid all risk of excess light eating away at fine edge detail.
*Some people use the word Scrim as an alternative to Silk. A Scrim is in fact a totally different lighting tool, which is normally used outdoors in bright sunlight, and which was developed for the movie industry. A silk is a sheet of diffusion material, inevitably it will also reduce the amount of light reaching the subject but that's just a by product, just as a large scrim is used to reduce the amount of light reaching the subject but, as a by product, it may also diffuse the light.
A scrim is basically a light stopper, often made of mesh, and is available in all sorts of strengths. They are often fitted over the front of a movie light, to act as a ND gel, but because they are then made of metal they can withstand the heat of the lights, which ND gels can't (to the same extent).
In still photography, we use them for the same reason, for example an outdoor photo of a car in bright sunlight will typically involve a very large scrim that's held suspended over the top of the car, to reduce the amount of light reaching the bonnet, boot and roof.
BTS shot, showing the lighting arrangement used for most of the shots
And I didn't light the silk with a softbox either, I just used a flash head with a standard reflector fitted, and I did this because, again, I didn't want the lighting to be too even. The BTS shot shows that the lighting made the silk bright in the centre, and fading out to unlit.
This was a commercial shoot, with a lot of similar but different knives to photograph, and to make it cost effective I needed to set up a system that allowed me to work efficiently, which I'll come back to later. If you're doing it as a lighting exercise, or because you want to photograph just one or two knives, then you can get by with a lot less equipment than I've used.
Let me explain that.
The silk produced overall, fairly soft lighting, from behind and above the knife, and the light is hitting the knife from a multitude of angles, and doesn't blow out the shiny blade surface. But although that's generally all that's needed for the actual blade, extra lighting is needed to reveal the details. Here's the first shot, with just the lighting silk
In each case, I used an extra flash head fitted with a really tight honeycomb, with a 10 degree angle, to light a specific part of the knife from a specific angle.
You can see the effect of these in the photos below. As with all of the shots in my tutorials, these are literally straight out of camera, with no post processing work carried out, because I want you to see exactly what the lighting does. Obviously, necessary post processing work, including cutting the subject out of the background, will be done later and we will show you exactly how this is done in part 3.