the black fox
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Probably not but as a halo product
Nikon camera's, IMHO, have such an intuitive layout compared to many others (Canons are actually pretty good too) that a medium format one would be a top seller. One of the joys, or disjoys, of running workshops is helping people operate cameras in the field. The Sony/Fuji ones are unintelligible IMHO but the Canon, Nikon ones you can figure out without looking at the manual. These two makers are missing a big trick by not offering a superior system.
At what price?
I can't see Nikon offering a digital MF at any sort of price that'll make it a top seller but I suppose it depends how you qualify a top seller as I'd imagine that MF digital sells in relatively tiny numbers to something like the Sony/Fuji offerings that you find unintelligible. And then there's the question of the lenses you'd use with it.
Anyway, I'll believe a top selling digital MF Nikon when I see it.
Probably around £7000-£9000 for the body and £3k for the lenses.
Plenty would buy it. It wouldn’t sell in the quantities d850s do but it would be profitable and brilliant and make good money for the company.
That seems unlikely, where are they getting the MF sensor from? They'll not be building it themselves.
Even if it would be desirable it's hard to justify given they have no mirrorless DSLRs out and all their competitors will in short order, how could they justify not concentrating on where most of their business is going to be?
mirrorless DSLRs
Except people buy full frame SLRs and crop ones in droves - argubably there is no need at all to develop mirrorless cameras. The medium format market is relatively unsaturated and a move by a major manufacturer here could really shake things up.
Sony seem to make the sensors, or just develop further the D850 photosites into a larger sensor.
Actually, is that not a contradiction in terms? I mean, there is no 'reflex' (mirror or prism) involved.
I don't think that makes any sense for their business, you're asking them to let their main lines stagnate to go chase after MF for what? Even if they made an amazing system how long would it take them to build it up so it's comparable to competitors? How long before they recouped their investment? How big do you think the market for a MF system is?
As Sony don't seem to have MF sensor again I go back to my original question, where would they get the sensor?
DSLR's are still outselling mirrorless, but both Canon and Nikon have to react to the trend of the increase in mirrorless sales compared to mirrorless cameras. The time to react to not impact on DSLR sales by entering the mirrorless market is the thing both companies must have been debating for years. I know Nikon have already dipped a toe in with their Nikon 1 system, which I think was an attempt to have mirrorless without any overlap to their DSLRs. It seems to have not been a success and is now discontinued afaik. Canon came in a bit later with initially limited feature mirrorless crop sensor M series. To cater for those that wanted a Canon mirrorless camera, but to also not overlap too much on their DSLRs, especially not the top crop and FF cameras..Except people buy full frame SLRs and crop ones in droves - argubably there is no need at all to develop mirrorless cameras.
DSLR's sell well and will continue to sell. The D850 sells, the 5d4 sells. Nikon would remain a profitible company without ever making a mirrorless system.
But for how long?DSLR's sell well and will continue to sell. The D850 sells, the 5d4 sells. Nikon would remain a profitible company without ever making a mirrorless system.
But for how long?
How much can they improve their DSLRs to make them appealing to upgrade. I have a D500, which I consider to be the best crop sensor camera atm, It does everything I need. I can't see what Nikon could do to make me upgrade to the next upgrade should there ever be one, which is not guaranteed. What can they do to the D850 which is a big improvement? How can Canon greatly improve the 5DIV?
The Sony a7 series have seen improvements to match DSLR features for the most part through each generation, especially AF, but the a9 was a huge jump in many ways. The tech in that may filter down to the a7 series, and then it will be interesting to see what they do with an a9 II. The a9 features are what Canon and Nikon should be aiming for, particularly battery life and AF intially imho.
But for how long?
How much can they improve their DSLRs to make them appealing to upgrade. I have a D500, which I consider to be the best crop sensor camera atm, It does everything I need. I can't see what Nikon could do to make me upgrade to the next upgrade should there ever be one, which is not guaranteed. What can they do to the D850 which is a big improvement? How can Canon greatly improve the 5DIV?
The Sony a7 series have seen improvements to match DSLR features for the most part through each generation, especially AF, but the a9 was a huge jump in many ways. The tech in that may filter down to the a7 series, and then it will be interesting to see what they do with an a9 II. The a9 features are what Canon and Nikon should be aiming for, particularly battery life and AF intially imho.
I have no doubt they will be better, but how much better? Nikon have recently had a big jump from their 51point AF to 153 point. The 51point AF was Nikon's top of the range AF for almost a decade. The Sony a7 went from, in 2013, 117 AF points to 693 AF points in 2018 on the a7III. The a7R went from 24 AF points in 2013 to 399 AF points in 2015 a7RII, and still have that on thea7RIII in 2017. And those are AF points that cover the whole viewfinder, which DSLRs, especially FF can seemingly not do. I think Nikon may only refine the 153 point AF like they did with the 51 point for the D850 and D5 replacements. Canon may bring something to try and match Nikon. Neither will be able to match the AF coverage of mirrorless in a FF DSLR. Coverage isn't everything of course, but the a9 AF is very good from most reports, and that tech will, you would think, filter down the Sony range.Sensor tech and AF moves on - but the SLR format is the best way for mid priced and expensive camera's to evolve. I fully expect 5d5 to be brilliant when it comes and d900 to be better again.


And you would assume it will be in the a7RIV too if/when it arrives too and other cameras. Will Canon or Nikon have the battery performance needed to compete, or will it take a few generations to match/better Sony!The a9 AF tech is already in the a7mk3.... So is the battery life... That's a 2k body.
It would have to be amazing to dent the dominance Sony have in the mirrorless market. I hope they do something, the more people competing the better, as each pushes the other to be improve, but I don't think many would forgo Sony systems for Olympus, even though they can be fickle from what I have read in some threads.Olympus might be about to put a spanner in the works, they have announced a "super high end" pro body, no details yet but they say it will surpass the already excellent EM1 mkII and take over as their flagship.
https://www.43rumors.com/ft3-more-confirmation-about-a-new-super-high-end-olympus-camera/
It would have to be amazing to dent the dominance Sony have in the mirrorless market. I hope they do something, the more people competing the better, as each pushes the other to be improve, but I don't think many would forgo Sony systems for Olympus, even though they can be fickle from what I have read in some threads.Olympus upgraders and new mirrorless users are what they will have to target imho.
Would their current lenses fit FF?There's suggestion of it being a completely new line, something like Fuji did with the GFX, I'm thinking a FF mirrorless with all the bells Olympus carry - the excellent IBIS [That Sony can't touch] the high res image modes the glorious build quality etc ... it'll be interesting to see what they do come up with
Afaik their lenses have been designed for M43 and the size and weight reductions that gives.
Would their current lenses fit FF?Afaik their lenses have been designed for M43 and the size and weight reductions that gives.
Maybe there will be more details before Photokina in September.![]()
. Some of those improvements may have been enough for someone to upgrade. It would be interesting to see what proportion of a7II and a7RII user upgraded to their replacements compared to the D810 to D850.
Like it or not mirrorless innovate and improve faster than DSLRs have up to now, can Canon and Nikon move that fast?![]()
There's suggestion of it being a completely new line, something like Fuji did with the GFX, I'm thinking a FF mirrorless with all the bells Olympus carry - the excellent IBIS [That Sony can't touch] the high res image modes the glorious build quality etc ... it'll be interesting to see what they do come up with
Sony's ibis isnt as good because the sensor is twice the size. M43 sensor is tiny.
Pentax, Fuji and Hasselblad all use Sony sensors in MF. Pentax and Fuji in the “crop” variety and Hasselblad in both crop and “full frame” variety.As Sony don't seem to have MF sensor again I go back to my original question, where would they get the sensor?
And yet Sony sell more cameras.Panasonic also use that tiny sensor and yet Olympus still do IBIS better, they're doing something right. Sony also put IS in their lenses, and it's still not great.
Plenty probably moved from A71 to 2 then to 3 as the 1 version was so laughably bad (other than sensor) that upgrading was a must - not a niceity as it is such a deeply flawed machine. Sales might be growing as users of mirrorless upgrade as the bodies are so off the pace that it is easier to see improvements as they gradually get less off thepace but a top tier SLR from 6yrs ago still is a top camera.
And yet Sony sell more cameras.
IBIS is a feature which may not be high in a lot of peoples must have feature lists imho. Sensor features, Resolution, Dynamic Range, High ISO performance maybe. AF performance probably. Lens options, yes for a lot of people. Ergonomics, including viewfinder amongst other things may be about IBIS for most, but I could be wrong.There are many options, and you choose the best combination of features that will suite yourself.
Panasonic also use that tiny sensor and yet Olympus still do IBIS better, they're doing something right. Sony also put IS in their lenses, and it's still not great.
IBIS is a feature which may not be high in a lot of peoples must have feature lists imho.
..... and the sensor is still twice the size in a similar size camera.
When it's in the lens the sensor doesn't have to shift about, Nikon manage better VR in their lenses for full frame
Sony would sell more even if their cameras were pure s**t let's be honest.
Have you done that comparison?
DSLR's sell well and will continue to sell. The D850 sells, the 5d4 sells. Nikon would remain a profitible company without ever making a mirrorless system.
Medium format is a very profitible path per unit sold and I suspect with developing a larger sensor based around the photosites used in the D850 would be a good way to go. Certainly better than developing a lesser camera given SLRs are better than mirrorless bodies.
PS Looks like Sony are already on it - https://www.slrlounge.com/sony-medium-format-sensor-the-mega-pixel-arms-race-continues/
I've seen others do it, plenty of examples on YT. Sony's IS isn't my problem either way, it's theirs.
And Olympus problem is their tiny sensor. They still using that ancient 16mp sensor in most of their line up and poor AFC?
It's a shame Nikon or canon can't stabilise their non is lenses though isn't it?
It's only a problem to people who decide it is. That tiny sensor produces excellent image quality, I have compared the Nikon D800E directly to the Panasonic G80 and besides massive file size, in good light, there's naff all difference. I'm not even sure what your point is, if any tbh? You keep ranting about this 'tiny' sensor as if it's a put down. People using M43 don't care about sensor size, their private parts are big enough perhaps![]()