I know! I have no idea where they came up with the name! Essentially it's an Amazon price monitoring website. You copy the URL of the item you're interested in from Amazon, copy it to the website and you can view historical price data for Amazon and other third party sites, which is handy if you want to know whether you're getting a good deal or not. You can also set a personal price point for an item and it will send you an email when the conditions are met. I read about it on the 'money saving expert' website and have used to get my 35mm F1.8 and now the D7000. Being ever the bargain hunter and, at times, virtually paralysed by indecision about whether I'm getting the best possible price (my therapist says I'm getting better

) it's good for me!