New Sigma 24-35mm f/2 Art

It's not about being "better" it's about seeing an advantage, or not in your case :D

I used to have a Canon 20-35mm and it was honestly not the greatest lens ever made and although I use primes 99% of the time I can see the appeal of this high quality wide aperture zoo lens and I'm pretty sure it'll sell.

True, but 24-35 is even "narrower" in FL range than the 20-35.

Anyway, will stop making the point before a mod accuses me of trying to boost my post count unnecessarily.

I too think this will sell well, by the way.
 
The theory used to be that the narrower the focal length range the better the optical quality as the longer you try and make the range the more compromises you have to make.
 
Despite its limited range it's a zoom with a constant F2!
It's bridging the gap between a zoom and a prime. People who are prime only and want a wide aperture may convert to this if the quality is there. Conversely, zoom lovers might want to know what all the fuss is with a wide aperture, albeit only marginally faster than the 2.8 zooms. Interesting lens.
well put there, it's marginally faster than 2.8 zooms, 1 stop advantage compared to the "usual" fast primes at 1.4, weighing in with 2 stops advantage. With the sigma zoom you nearly get 3 primes in one though, 24, 28 and 35 with everything in between so i think it could be a good middle ground for people who 24 and 35mm range often. This day and age with epic digital sensors i dont think being a stop slower will be an issue in terms of exposure, more likely the bokeh isnt as creamy :P
 
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