New logo. Thoughts?

[ding76uk]

I have been updating my logo whilst I have 5 minutes as part of a full update and site revamp.

View attachment 9666

Here is the main logo and secondary graphics to go with it and below are a couple of examples of how it works on images.

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Any thoughts or feedback appreciated.

 

[Jayst84]

Looks like your standard hipster logo. Which may be good if you're shooting hipster bands.

http://hipsterbranding.tumblr.com/

Also for variations;
http://hipsterlogogenerator.com/

 

[ding76uk]

Yeah that was my only concern. I shoot some hipster bands, but just unsure if a little too trite. It does match my beard and thick rimmed glasses well though, lol.

 

[Quicksnapper]

Looks a bit basic to me, if I'm honest. What was your thinking behind the design?

Personally, I don't like the cross motif in the centre. A cross like that says "wrong" visually and generally. Not a message you want to give out, I'd have thought .... To me, a logo needs to have a bit more about it as it's the "face" of your business on your work and on everything else, such as your web site etc, which represents you out there in the big, bad world of commerce.

I'd have another go at it, if I were you.

 

[ding76uk]

I wanted something simple. The cross thing does't bother me personally although i do see where you are coming from. I wanted something simple and understated. Do you have any links to logos you think are good examples Quick?

 

[Ed Sutton]

Without knowing what you're trying to get across, my inclination would be to tighten it up (seems a lot of wasted space to my eye) and make it more punchy. The rubber stamp effect I like. I'd ditch the inner ring and use a bolder typeface and thicker lines for the cross.

 

[ding76uk]

Without knowing what you're trying to get across, my inclination would be to tighten it up (seems a lot of wasted space to my eye) and make it more punchy. The rubber stamp effect I like. I'd ditch the inner ring and use a bolder typeface and thicker lines for the cross.

Thanks Ed. I'll give that a try and see what it looks like.

 

[nass]

Make sure it scales well. Ie you want your name to be legible if it's printed small or small on the web

 

[Ed Sutton]

I'd be interesting to see if it matches what I imagined!

 

[ding76uk]

I'd be interesting to see if it matches what I imagined!

Here's a quick play with your idea Ed. Is this kind of what you were thinking?

View attachment 9696

 

[Ed Sutton]

Like that but with the other lettering bold too. The 'X' is reading a bit like a letter now though - CXS. Maybe that was better finer. Or maybe break it up with the 'rubber stamp' effect a bit more? I'm starting to flounder. In fact looking back at the original I think it looks OK now. Or perhaps the original but with the C and S larger and the cross at a more acute angle (if that's the right term). Something like this:

 

[ding76uk]

Like that but with the other lettering bold too. The 'X' is reading a bit like a letter now though - CXS. Maybe that was better finer. Or maybe break it up with the 'rubber stamp' effect a bit more? I'm starting to flounder. In fact looking back at the original I think it looks OK now. Or perhaps the original but with the C and S larger and the cross at a more acute angle (if that's the right term). Something like this:

Sounds just like me when I was nearing the finish doing it. I think I'm going to walk away from it for a couple of days, come back and if I still like it go with it.

Thanks for all the input

 

[Andy]

Personally I think it looks like it should be on a football shirt. It looks a great logo, just not for photography. My opinion is simpler, the better.

 

[Ed Sutton]

I think I'm going to walk away from it for a couple of days, come back and if I still like it go with it.

Often a good plan.

 

[Alastair]

Like that but with the other lettering bold too. The 'X' is reading a bit like a letter now though - CXS. Maybe that was better finer. Or maybe break it up with the 'rubber stamp' effect a bit more? I'm starting to flounder. In fact looking back at the original I think it looks OK now. Or perhaps the original but with the C and S larger and the cross at a more acute angle (if that's the right term). Something like this:

I like this.. but I don't like the way they look on the sample images. I think a greater transparency is needed to take the edge off the look, maybe with a drop-shadow to give an embossed look? - after all, the logo appears to be based on an embossing stamp, which is why it perhaps looks slightly odd when applied as an inking stamp?

 

[ding76uk]

I like this.. but I don't like the way they look on the sample images. I think a greater transparency is needed to take the edge off the look, maybe with a drop-shadow to give an embossed look? - after all, the logo appears to be based on an embossing stamp, which is why it perhaps looks slightly odd when applied as an inking stamp?

That's a great idea and one I haven't thought of, I just put them on as a rough sample. Definitely going to give that a try when I come back and decide on the final logo

 

[latestarter]

Sorry going to be blunt here. The first reminded me of either a badminton logo or fencing logo that I have seen in the past. The latest reminds me of snooker cues. Sorry but I don't like the the X.

Chris

 

[ding76uk]

No worries on the bluntness. Better that than sugar coating. Cheers for your feedback

 

[Nod]

Saw a bloke wearing a Crew Clothing sweatshirt at lunchtime and thought of your logo, Carl.