More Canon Advertising Crap

Pookeyhead

Pookeyhead

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So now... if you analyse the frame carefully before shooting, you're obsessed apparently.

http://www.diyphotography.net/canon...-obsessed-photographers-are-over-the-details/


Canon do seem to be making advertisements that seem to be suggesting that professional skills are not really as important as you think. Clearly to sell gear to amateurs, and more importantly, to sell features that seem to negate skills... to amateurs. First the silly portrait ad that seems to suggest that professionals got it "wrong" and now one that suggests professionals are obsessed with detail... like that's a bad thing.
 
I didn't watch it that way at all. Canon seem to be saying details are important we have kit to match. Not dumbing down at all
 
I think you're reading too much into that video, David. It seemed to me to be an ad promoting a printer that matches the attention to detail that the professional demands.

Although it does support the view that non-photographers look at the picture as a whole and not the finer points of technique. Which seems to me to be good advice for photographers to heed. :naughty:
 
Seems a pretty standard advertising message of we'll match your high standards with our new printer/camera/whatever.
 
My take on the experiment is that a photographer looks at far more detail tham the people looking at the final image.
 
there is a certain irony here given how many times you (david) have made the argument that people giving crit on this forum are obsessed with the technical details rather than looking at the bigger picture ;)
 
The different perspectives are interesting, but it's just an advertisement, not a significant step towards reaching some holy grail. I doubt if working professionals are influenced by advertising, or not to the same extent as many amateurs anyway. What's the problem?
 
From the eye movement graphics, it looks to me like the "punter" was looking at it to enjoy it, the student to see how he/she could do it and the pro was trying to find faults in it.
 
Pookeyhead said:
Canon do seem to be making advertisements that seem to be suggesting that professional skills are not really as important as you think.
Click to expand...

Quite a few years ago now, Canon ran a hilarious advertisement trying to show that users of their latest DSLR (20D I think) were equal to the pros at a football match. It showed these 20D users shooting from half way up the stands, all with the little pop up flashes up. As if they would make any difference!

Seeing these flashes in the up position is in itself something which puts me off camera advertisements.


Steve.
 
Its an advert - its not designed to tell the exact truth - in the same way that driving a peugot doesnt make you likely to fight sharks, wearing lynx doesnt make you irrestistable to women, and drinking kenko doesnt make you rich and succesful.

all the advertiser wants is for you to remember the brand when you are thinking about cameras (or cars/aftershave/coffee etc) , anyone who reads more than that into it is overthinking this issue
 
boyfalldown said:
I didn't watch it that way at all. Canon seem to be saying details are important we have kit to match. Not dumbing down at all
Click to expand...

I watched this advert and thought the same. My feeling taken from the advert was the viewer may not be obsessed in the fine detail but we know you are so we have the printer to produce those fine details you want to see.

It's an interesting point about what a photographer and a non photographer see in the same image. We look at images and think they are not good enough because of a technical flaw that viewers may not even notice. It isn't a bad thing that we think about the finer details. I was recently on a workshop where I had a conversation with another photographer who was obsessing about ISO and noise. I was trying to get across the point that it's a choice of having low ISO but blurred images or raising the ISO and have a little noise that most viewers wouldn't even notice but sharp images. The weather was what it was and we had no control over it considering it was a planned workshop. It turned out he was a camera club member and he was taking the images for entering into CC competitions. Some camera clubs have a lot to answer for when they get people obsessed about small details like noise in an image than sharp well composed images taken within the useable parameters of the environment at the time of capture.
 
I don't see Canon saying it's a bad thing at all. The advert says the more experienced you are in photography, the more you study a photo (though having the bloke who shot it, rather than A.N. Other Photographer somewhat dilutes the point). Then they say that their printer can stand up to that level of scrutiny.

The author at DIYPhotography.net makes a similar point to the one you are making, but I don't see where either of you have got that from.

Far less flawed piece than their 'portrait experiment'. Still, it's an advert, and this whole series seem to be working very well, as I can't go near another photographer online lately without hearing about it.
 
Well the advertising seems to be working - its got noticed, created discussion on the web isn't that what Canon would have wanted?
 
taxboy said:
Well the advertising seems to be working - its got noticed, created discussion on the web isn't that what Canon would have wanted?
Click to expand...

That's exactly what they want, get people talking about their products. Like any other company.
Everyone has moan about adverts, people talk about it, some say they like the product and others say they don't.
 
taxboy said:
Well the advertising seems to be working - its got noticed, created discussion on the web isn't that what Canon would have wanted?
Click to expand...

Any publicity is good publicity
 
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