What type of film are you shooting?
With colour negative, I usually meter for the shadows by putting the incident meter underneath the subject's chin and let the highlights fall where they may (many colour negative and B&W films can handle serious overexposure, so I aim to get as much shadow detail as possible). Keep in mind that you don't actually need to have the meter right by the subject when taking a reading, but simply in the same light as the subject, so sometimes I'll just meter the light under my own chin if I'm in the same light as the subject.
If you're using the incident meter with a dome; the dome is meant to simulate light falling onto a three-dimensional object. With some light meters, you can either push this dome in or replace it with a flat disc. Many of the American wedding film photographers usually shoot with the flat disc/dome pushed in, which often results in another 1/3 of a stop more exposure or so.
For slide film, I don't usually meter for the shadows, but for anything that is lit by the sun, because it's very easy to lose your highlights with slide film. Sometimes I will take a reading in both the sun and any shaded areas, to get an idea of the subject brightness range to make sure that it's within the dynamic range of the film, which is usually about five stops with slide. If I'm shooting a landscape and I'm standing in the shade but my subject is sunlit in the distance, I'll pull out my iPhone light meter app and get a reading for the highlights and then add two stops to determine my exposure.