He's not producing commercial work, so there's no parity between what he does and a commercial photographer does. His work is art based and a million miles from commercial photography. In fact, the only connection is that he uses a camera. His work is about satire and parody. It's not about technique. Yes.. he uses a snapshot aesthetic, but it's a considered approach. It's not that he couldn't take a "proper" photograph if he wanted to.

I know what you're up to.
I know.. quite depressing. Why does everything have to be pretty, and loaded with technical excellence. Art is about expression and art should say something. His parody of the English in "Last Resort" is just spot on. How else should have shot it? Slow shutter, 10 stop grad, light painted hdr wire wool spinning [PLEASE DON'T TRY TO BYPASS THE SWEAR FILTER]? He uses a snapshot aesthetic as that's the very vehicle the people he is parodying would themselves use to record their memories of a holiday at the seaside. It's just the same with his work "Home and Abroad".. in fact, it's just a suitable way of presenting things in a no nonsense way that is immediate and eye grabbing. It's essence of photography, no garnish... and it's perfect for what he does.
It's not about wrong or right though is it. I have no problem with people who just don't like it. Why would I? It's when people dismiss it as crap because they don't like it. I dislike lots of artwork... I still admire it and see its value. To dismiss everything you don't like as crap is just extremely closed minded.