Market research - can you help?

Garry Edwards

Garry Edwards

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Garry Edwards
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I would like to ask for your help to carry out some market research on lighting equipment.

As most people know, I’m involved with Lencarta who, like any manufacturer, are constantly working towards developing new and better products, and this can’t be done properly without the help of the people who actually use them - you.

Basically, the format will be a ‘telephone interview’ – a posh name for asking your opinion about the sort of things that you personally feel are important in lighting equipment. Your answers will help with the development of future products, although of course it can take a very long time to turn good ideas into good products.

Lencarta equipment is firmly aimed at professional and serious amateur users, so I need to speak primarily with people who are fairly experienced users, regardless of the make of equipment they use and regardless of whether or not they are in the market for new equipment – this is pure market research, not a sales campaign!

So, if you can spare a few minutes to help with this, please send me a PM with your ‘phone number and let me know what time of day would suit you.
 
Many thanks to the people who've volunteered so far, but more would be good, which is my excuse for this shameless bump:)
 
Garry Edwards said:
Many thanks to the people who've volunteered so far, but more would be good, which is my excuse for this shameless bump:)
Click to expand...

Could you put up a poll, listing features for us to put in order of merit? I guess for commercial purposes it would need site approval.

Might be quite fun, and interesting to see what people go for.
 
Yes, it might be fun - but as there would be no way of knowing which boxes were ticked by the same people the answers might be more interesting than useful for market research.

Imagine doing one on the features that are important to us in cars, we might end up with people wanting a car that does 200mph, 70 to the gallon, class 1 insurance, ideal for towing caravans, as easy to park as a Smart car and perfect for off road use:)

I'd like a car like that, come to think of it.
 
There's always a rider Garry - price! (And I really think you should reconsider the caravan bit.)

That's a shame though. Couldn't site admin give you the background breakdown of who voted for what features?

This stuff is tricky though. When folks think about stuff, and apply logic, the answers are often different to what they actually buy. Price usually plays a bigger role than suggested and while many people say they will pay for quality, when you've only got £xxx to spend it just doesn't happen. People are also much more influenced by things like maybe it looks professional/impressive/cool brand which they would never own up to in a poll!
 
I'm sure you can have the poll show who cast what votes by checking a box during setting it up.
 
Thanks for your responses, but what's actually needed is probably more in-depth than either a multi-choice questionaire or a commercial survey - it's peoples opinions on what is important to them as photographers in terms of features and performance.

I also appreciate that people aren't always able to pay for the features/performance they'd like to have, but this is more about designing what people want and then seeing whether it can be done at a reasonable price than about finding out what people will pay for it.

It's actually quite easy to design something based on what other people make/sell, and to assume that this is what people want but people have individual preferences and individual needs, and this is what I want to learn. As an example, I'm currently driving a brand new Peugeot 3008 and I absolutely hate it - but I accept that a lot of people have paid £18,000 for one...
My own old Mercedes had its shape changed by a lorry during the first lot of snow and I've just been told that it will be repaired and returned on Wednesday - and I can't wait to get it back and give the hire Peugeot back - so much so in fact that I've hardly driven it, I prefer to drive around in my big clunky diesel-guzzling 4x4 that I normally only use when I go shooting off road:)

And Richard, I wasn't serious about towing a caravan...
 
If I can help in anyway Garry I'd be more than happy too.

PM with cell number sent in few :thumbs:
 
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