Mag photos.

[Galaxy66]

Often while I am reading a magazine, any magazine, I go into photography mode and view the adverts etc as images. There are some good professionals out there but there must be an incredible amount of post processing work done to some of them, especially to the complexions of the models.

 

[CT]

Indeed. We rarely see a glamour image which hasn't been manipulated to death. Those incredible looking models don't really exist in truth. I remember watching a TV programme where a cover shot was selected from hundreds of studio shots then passed to the image editor guy.

By the time he'd finished, a very attractive model had been transformed into a goddess. Skin airbrushed and minor blemishes removed, teeth and eyes whitened, stray hairs removed, eyebrows tidied - lots work before the shot was deemed acceptable, and the Picture Editor sent it back to him a couple of times.

 

[inaneredstripe]

sad , but true.apart from linda lusardi of course.
she actualy did look like that.

 

[Chappers]

It's not only models that get the Photoshop treatment, lots of product photography does, from simple highlight addition to complete colour changes.

 

[joxby]

Dove Evolution

Glenn Feron - before and after


Greg Apodaca - before and after


Commercial photography allows guilt free manipulation, you are creating a picture to sell a product, and being paid to do it, it has little to do with photography other than it being a small tool in a whole array of imaging tools.
Its not about ethics or mis-representation, its about absolute perfection, mindless attention to detail and the ability to capture the imagination and the credit cards of its viewers.
Is it still a photograph ?.........thats another discussion..