Landing page vs home page

frank

frank

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I know there is stuff out there on the above subject, I'm just wondering if anyone here has noticed a worthwhile difference in traffic to their websites by changing to having visitors arrive on a landing page first rather than your homepage .
I've not made a web page for a business for a number of years, I don't have a problem using WordPress etc. Reason I ask is I have been asked to update a small business site as the current (which i created) one is about 5 yrs old and I'm wondering if I should go the landing page route or stick to having folk arrive at the homepage first . The old site which I did for them currently sits 4th from the top on Google' 1st page after the paid for adverts when using a popular local search phrase, i must have done something right back then as content rarely changes.
 
It really depends on what you want the visitor to do.
If you are going to advertise a specific product on a site then you want the customer to land on that product page with a call to action to BUY.
If you want the visitor to sign up to something then you want them to land on a page with a strong call to action and a form where they can sign up.

A website doesn't have a landing page per sei, it's just a page that you direct a visitor to in order for them to see / do something. You could have multiple landing pages.

Generally, every website has a home page.

Take Microsoft for example. They have a home page where you can generally access most things but if they were running an advert somewhere for Microsoft Office Subscriptions then the landing page would be a sign up form, similarly of they were running an ad for the new Surface Pro laptop/tablet then the landing page would be about the surface pro and a clear link to buy the product.

The same goes for organic rankings. Microsoft will optimise the relevant landing pages so that those pages are returned in a google search. Searching for MS Office will return a page for the MS Office sign up page etc.
 
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