JLR halts all Jaguar car sales ahead of electric only relaunch

Just for clarity it's only Jaguar cars I believe. The tractor business will still be continuing. This is jaguar only who are going fully electric like Volvo.

All current stock of jaguar cars will be sold as second hand stock and no new ones will be available until 2026 when three new electric only models will be launched.
 
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Also -

"JLR also plan to invest in hydrogen fuel cell technology. Land Rover is part of a research project worth £73m called Zeus which aims to deliver a zero-tailpipe emissions premium SUV with the typical Land Rover attributes and DNA. Hydrogen does have several advantages including a tank weighing about 80% less than a battery pack, cost savings and the convenience of quick fill ups.

Land Rover will focus on alternative renewable energy sources such as hydrogen, whilst Jaguar will develop electric drivetrains. More information will be released such as the models and specifications soon."
 
simon ess said:
Also -

"JLR also plan to invest in hydrogen fuel cell technology. Land Rover is part of a research project worth £73m called Zeus which aims to deliver a zero-tailpipe emissions premium SUV with the typical Land Rover attributes and DNA. Hydrogen does have several advantages including a tank weighing about 80% less than a battery pack, cost savings and the convenience of quick fill ups.

Land Rover will focus on alternative renewable energy sources such as hydrogen, whilst Jaguar will develop electric drivetrains. More information will be released such as the models and specifications soon."
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that is just hocus pocus actually Land Rovers next big car is going to be the brand new Electric only Range Rover.

www.autoexpress.co.uk

New Range Rover Sport Electric spotted in Germany preparing for 2025 launch | Auto Express

The electric RR Sport will be one of four all-electric Range Rovers to arrive by 2026
www.autoexpress.co.uk www.autoexpress.co.uk

because it is all about one word............

CHINA
 
simon ess said:
If you say so. You know best.
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No I don't know best industry experts are saying hydrogen is dearer than a dead thing it is keeping some kind of hope alive for people out there that desperately needs to put an imflamable liquid in a cars tank to keep there spirits alive.
 
The entire car manufacturing system is struggling, in Europe at least, and this is just one manufacturer going off in a different direction, hoping that it's the right answer for them.

The basic problem is the move away from ICE technology, and governmental controls to "encourage" this move. But the reality is that there simply aren't enough people who are prepared to move away from ICE (I'm one of them) and it doesn't matter whether we're right or wrong, what matters is that we decide whether we will or won't buy them.

Jaguar seem to think that a complete re-boot will wipe out their poor reputation for reliability and value for money, and that going even further up-market will help, and they may be right - but, in general, that approach doesn't work in business. What usually does work is earning profit from volume, not from high margins.

As for the overpriced and underperforming Defender, Landrover used to be the vehicle of choice for farmers and the military, now it's just another toy for those who have more money than sense, I don't know about the military but farmers don't buy them because they are no longer capable of doing the job, even though they cost a fortune. Go to any place where farmers go, such as auction sales, and finding a (modern) Landy among the Mitsi's and other Japanese 4x4's is harder than finding Wally:) Why? Well, just for a start, a Mitsi L200 Barbarian can tow 3.5 tons, almost enough for a cattle trailer, and the Landy can tow nearly 1 ton.
 
simon ess said:
I'll leave this here for your perusal, then I'm out.

www.gov.uk

Future of hydrogen powered cars mapped out

Over one and a half million hydrogen powered vehicles could be on UK roads by 2030 according to a joint government-industry study.
www.gov.uk www.gov.uk
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because you still think the world revolves around the UK
remember if BMW made a car that ran on hydrogen every single country and market arround the globe will need a hydrogen
fuel network just for BMW, you really think that is going to happen given Electricity is available from every building and socket in the land.
you are just in pipe dream land, Jaguar is doing the right thing, the EVs it will make can perform/sell in every world market.

your up to date report was published in...................... drum role


Published4 February 2013
 
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Garry Edwards said:
Jaguar seem to think that a complete re-boot will wipe out their poor reputation for reliability and value for money, and that going even further up-market will help, and they may be right - but, in general, that approach doesn't work in business. What usually does work is earning profit from volume, not from high margins.
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nope its all about markets they can sell in and China is there biggest and is now offline to ICE cars
the only way Jaguar can actually survive was to go pure EV just like Volvo are heading
they realise that China and Asia is there future not Europe,

remember who owns JLR = India
 
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I can only speak as a consumer, in the UK (well, N. Ireland), and owner of two relatively new diesel vehicles. I have no desire nor intention to sell or trade in either vehicle, I'm hoping they will last me out as they should do even though I'm only 68, as I've probably got no more than another 20 years of driving left at most, realistically. I'd only sell if the road tax and insurance made keeping them untenable. Unless I continue working for more than another 3 or 4 years, there's no financial sense in me trading in my diesel estate car for an electric runabout, as I'd realise a depreciation hit at the same time as incurring a cost/debt of maybe another £30k at least - in other words maybe a cost of about £50k to do the same driving a bit more cheaply for the next 20 years, a necessary saving of £2.5k/year. It would be cheaper to keep running both diesels for the foreseeable. That's why a lot of people won't change just because HMG say so.
 
The new ad looks ridiculous so I just hope that they know what they're doing.

andya700 said:
I agree, supercar money for an ugly pile of crud.
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I guess you're not in the market for one then.

To many people it'll be a desirable car and pretty much at the leading edge if you want a vehicle of that type with its abilities. In fact I'd say it has very few true rivals so JLR can charge pretty much what they want for it and it'll still find buyers and at that price there will be more expensive less capable competition. In the real world it's abilities may only be used for fun rather than need so maybe it is like a supercar or superbike which will only really shine on a track or in the Defenders case an off road course. There'll always be a market for luxury brands offering some sort of high end spec and/or abilities or desirability and that's true in just about every market segment.

PS.
For a while now Jaguar has been a poor relation to Land Rover with some calling Jag the Land Rover tax as if you want to sell Range Rovers and Land Rovers you have to have a few Jags in the corner of the showroom and that's where they are at my local JLR showroom, in a corner, past the waiting area and coffee machine. I hope that changes but I can't see them occupying the same market segments they've occupied in the past and I think that's a shame.
 
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Garry Edwards said:
As for the overpriced and underperforming Defender, Landrover used to be the vehicle of choice for farmers and the military, now it's just another toy for those who have more money than sense, I don't know about the military but farmers don't buy them because they are no longer capable of doing the job, even though they cost a fortune. Go to any place where farmers go, such as auction sales, and finding a (modern) Landy among the Mitsi's and other Japanese 4x4's is harder than finding Wally:) Why? Well, just for a start, a Mitsi L200 Barbarian can tow 3.5 tons, almost enough for a cattle trailer, and the Landy can tow nearly 1 ton.
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Underperforming? There's little on the market that can stay with it at any price but the LR for the army and farmers is gone and it isn't coming back.

On your towing figures, I don't know as I'm not interested so I Googled and doing so told me Defender towing ability depends on the model and ranges up to 8,201 lbs.
 
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lindsay said:
I can only speak as a consumer, in the UK (well, N. Ireland), and owner of two relatively new diesel vehicles. I have no desire nor intention to sell or trade in either vehicle, I'm hoping they will last me out as they should do even though I'm only 68, as I've probably got no more than another 20 years of driving left at most, realistically. I'd only sell if the road tax and insurance made keeping them untenable. Unless I continue working for more than another 3 or 4 years, there's no financial sense in me trading in my diesel estate car for an electric runabout, as I'd realise a depreciation hit at the same time as incurring a cost/debt of maybe another £30k at least - in other words maybe a cost of about £50k to do the same driving a bit more cheaply for the next 20 years, a necessary saving of £2.5k/year. It would be cheaper to keep running both diesels for the foreseeable. That's why a lot of people won't change just because HMG say so.
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Well, I think that you are sitting pretty if you have two fairly new diesel vehicles. We have the 19 y/o Skoda, which is now on 208K miles. We bought it in 2012, this is the longest we have kept any on the road vehicle (1997 Alfa GTV in the garage). I have just de-iced it and the lovely wife is off to work in it.
 
andya700 said:
Well, I think that you are sitting pretty if you have two fairly new diesel vehicles. We have the 19 y/o Skoda, which is now on 208K miles. We bought it in 2012, this is the longest we have kept any on the road vehicle (1997 Alfa GTV in the garage). I have just de-iced it and the lovely wife is off to work in it.
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Just reluctantly sold my 90,000 mile 14 year old Focus that I've had for 7½ years. And got my stepdad's 14 year old Focus with just under 31,000 miles on the clock :)
 
Whether we like it or not EV is the current immediate future. However all cars both ICE and EV have become too expensive imo. However the manufacturer's strategy is to appeal to those who are prepared to buy / lease their new cars. Based on the comments here (and I've owned my current car for 10 years) we are not that demographic so to a degree our views are irrelevant as we are not potential customers.
 
woof woof said:
Underperforming? There's little on the market that can stay with it at any price but the LR for the army and farmers is gone and it isn't coming back.

On your towing figures, I don't know as I'm not interested so I Googled and doing so told me Defender towing ability depends on the model and ranges up to 8,201 lbs.
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Towing capacity is a bit of a funny one. Towing on the road is regulated by law and the gross train weight, assuming that the trailer is braked, is based on the maximum allowable Mass (MAM), i.e. the weight of the car with including occupants, fuel and payload. Basically, the towing weight is whatever the manufacturer says it is, and some of them (especially Landrover) quote a very high figure that isn't safe for road use, it's basically what the car is physically capable of pulling across a smooth, dry field.

In practical and safe terms, the trailer should weigh less than the car.

The new Defender can tow about 1 metric ton, which is very little, because the car weighs very little.
Also, the trailer needs to be height-balanced, and real towing cars have a heavy-duty height-adjustable towing hitch, which pretend ones don't have and which can't be fitted.

This is the one fitted to the new Landy Defender:)
landy towball.jpg
 
Jaguar sales have slowed a lot over the last few years as below but China has still been quite solid.
They hope to increase there sales in China with there switch to pure EV

1732190736118.png
 
For me its an absolute no brainer just switching to EVs look at Tesla they have never sold an ICE car
For Jaguar it is a masterstroke, they will come back so far ahead of the curve against BMW and Audi and even VW with there ugly offerings.

1732191465069.png
 
2026, IIRC. I know that's a 12 month window but that's as specific as they've been so far! I think there's an announcement to be made in Florida at some point in the not-too-distant future.
 
arturo7 said:
How long before the brand is for sale again?
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jaguar is still selling cars, existing stock is being sold as "second hand"
that might mean some serious bargains to be had butt with limited warranty.
according to Jaguar the brand will launch three new EV only models in 2026
 
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