But what are they supposed to be achieving? Is it all about aiming to be a sociologist or environmentalist with a camera and carrying a message or text to explain the image or working on a project?
They're creating work that makes people think, or raises a topic of discussion, or makes some point about something. All work needs purpose though. Sports photography has purpose - it's to show people what happened at a certain sporting event. Wedding photography has purpose - it is to capture the events and emotions of the wedding day.
Even landscape has purpose - it's to show the beauty of the land... but here's where we start to unravel a little. For example... Most wedding photographs look the same: They follow the same formula and it's not easy to tell the work of one wedding photographer from another's, but it doesn't matter because it is created as a bespoke product for a couple of people and what makes each one unique for those people are themselves as the subject. So even there, the content, and the subject is the most important aspect, as there would be nothing to shoot without them. However, who is landscape for when it's just the same things shot over and over again in the same ways it's been shot countless times before? It has no message, it doesn't show me anything I don't already know. I have no personal connection or emotional investment in it. So ultimately, unless it's stunning, why would I be interested in it? So it's only purpose, if it is about nothing else, is decorative art - stuff to hang on a wall, and few people will pay for something they can simply download for free off Flickr is what you are selling is identical to what's on Flickr. I know I wouldn't. If there's a series of images that work well together there's a possible book in there I suppose... "Coastlines of Britain".... or "Forests of Britain"... whatever... but again, it needs to be tied together with a
subject. It's rare that a random collection of disparate images will sell just because they're "good" by a photographer's standards. Books need to be ABOUT something usually. Landscape books particularly these days, need something more, as the world is saturated with such imagery. A quick look on Amazon confirms this: I searched for British Landscapes and found that most of the hits were calendars. Cornish's book is on there, but even that is themed.. "Coast". Most are: Even the only one I could find that contains random landscapes is still themed because it's the book of the winners from last year's Landscape Photographer of the Year.
However, if you type "landscape Photography" then you get far more hits, but now the majority of the books are about how to take landscape photography... not just books of landscapes. An interesting book of images from the Hebrides was in there though.. but again, it was the title and subject that made me interested in that, not the fact that it was landcsape. Clearly someone has been spending time creating work on a subject, and so has created something that probably goes beyond a book of pretty pictures. It has purpose.
So why are all these people, who I can only assume are fairly competent landscape photographers, creating books that are meant to show others how to take landscape images, when there's clearly a limited market for landscape photographs (which is also why they're earning money by writing books on landscape photography instead of actually selling their landscape photography)? The answer is easy - it's because that's what most amateurs do - take landscapes. You'll probably find similar books about Macro photography, or wildlife photography.
Wildlife is an interesting one too. Another very popular subject for the amateur, but one that again demonstrates that images need purpose. Other than magazines about photography, you only see it as part of documentary, or when the subject is of interest. As photography, it's usually only other people who shoot wildlife that care about it. Sure, we love wildlife documentaries on TV, and we love the imagery, but only when it's showing us something exciting, and only when someone pumps millions into it and wheels David Attenborough out to narrate it. There are dedicated wildlife magazines of course, but the reason people buy them is wildlife, not photography.
Subject matters.
So... is it all about being sociologist or environmentalist with a camera and carrying a message or text to explain the image or working on a project? In a way, yes, of course it is. The best work is work that is about something. It doesn't have to be a profound, world changing subject, but it needs to have enough to make it interesting, otherwise you're doing the equivalent of boring your relatives with your holiday snaps - just images YOU think are good, but despite how good they are, they're ultimately boring because they're just about nothing.... Here's a flower.... here's a smiling baby..... here's a cat.... Here's an old man shuffling down the street - what's that about... Oh.. never mind.. gone now and here's another cat... a landscape... where's this, what's it about.... oh... gone... now I'm looking at a crowded street... bang, bang, bang.... BORING! So YES.... you need a project, and not a stupid 52 or whatever... you need to focus on something, and produce work on it, otherwise you're just making stuff that only other amateur photographers will be interested in, because all there will be is the photography - all there will be to discuss is the photography. No one else will give a ****. Even most photographers will get bored after 2 minutes of being subjected to random crap that only means something to you because YOU took it. On this subject, when I ask people who take the same landscape shots over and over again why they do it, they always reply "Because this is MY take on it", yet I see nothing original. Just another shot of St Michael's Mount or whatever. Why do I care if YOU took it? That's only important to YOU. It's meaningless to me, and so far as I'm concerned, unless it is AMAZING.... which they never are, it will just be St Michael's Mount #34,765,712... or whatever. BORING.
Too many people take work that's only of interest to other photographers, and only do it to impress other photographers, and thus reduce photography to competitive sport. However... good photography appeals to everyone, and what makes photography interesting to those who don't give a crap about photography do you think? Subject... content.. story. Occasionally you'll sell a print to decorate someone's wall, sure... but think about it, when do most people BUY photography? They do so every day... in magazines... newspapers.... books.... but they're not interested in the photography itself... they're interested in whatever subject the book is about, or the magazine is about.
The only time landscape works these days (as perhaps it always has) is when it deals with The Sublime. Go do some reading. However... there's no trace of that in most these days.. we're immune to it... you've got to show something utterly new and unique and spell-binding.