That's hit the nail firmly on the head. Instead of looking at your scene with your own eyes you instantly think, rule of thirds, lead in, foreground, mid and background, f11, it's like a robot processing something because you want to be accepted by the masses.
Exactly, I remember watching Masters of Photography on Sky Arts this year and thinking that the main thing that seperates the "experts" from the many is exposure. I can look on 500px, Flickr et al., and see hundreds of breathtaking images (although most are the result of great Photoshop skills) and what seperates those togs from say a Joe Cornish is the brand that comes with being a Joe Cornish, Ansell Adams, Clyde Butcher etc.
I've shown a Clyde Butcher book to someone who isn't that taken with photography and they are like "that's a bit boring" same with Ansel Adams, as togs we might see them and think wow that's amazing because it's the name that comes with it rather than actually looking at the work with your own eyes without the expectation that the name makes the photo.