'Instagram Wedding'...

Seems a bit silly to me when all you'd need to do is run a standard action over your final processed set. Money for old rope if you ask me, but then if your busy enough to turn business away fare play to you!

I agree with Alex. It sounds like there's a particular "look" the client is interested in, I would sit down with them and go through some processing styles - providing the style requested aligns with what you would be happy to offer (and you feel you can do it well), then I see no harm in it whatsoever. It might even be fun.
 
I didn't become a photographer to then go and ruin my work by adding filters and PP after the initial shot ;)
I'm a firm believer on getting the shot right in the first place so that I don't spend hours away from the Mrs adding false touches to a photo, even if I do anything i.e. levitation photography, you won't catch me adding whacky colours to the whole scene, it's supposed to depict real life with a believable twist - not a lord of the rings scene! :)

I'm making the presumption it is being shot right in the first place - well composed, correctly exposed, well directed, well posed when necessary etc. Whatever postproduction style is then applied tends to be quite specific to the individual photographer - it is not about any of us imposing our own personal beliefs on the tastes of others. Some people like a plain tossed salad, some people want dressing and croutons on it. Like I said, it's matter of taste. I think problems arise when filters and post-production is done crudely to the point where the original photograph is barely recognisable - I find that quite distasteful, but I have no objection to alternate processing styles providing they are carried off well.
 
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