There was a similar thing in the next village to me a few months ago. A young guy driving some form of high powered sports car (can't remember the model) lost control doing something like 100mph and ploughed into a hairdressers shop, there were three in the car and all died. Some people from the pub there I frequent tried to keep them alive as long as they could but they died fairly quickly. One of the people was a girl who'd been warned not to get in the car because of the risk of something like this happening, sadly she made the wrong choice.
I'm really torn with things like this, it's very easy to say I have no sympathy for them (particularly the driver) and in a way I don't, but that doesn't stop me thinking the whole situation is tragic. It isn't just those who died, it's their families affected by the loss, the fact people who saw the accident happen had to deal with it, etc. The effects of these things are always wider than just some idiots killing themselves and it's that I find the tragic bit.
The one positive to come from both incidents (if anything like this can be described as positive) is that they only killed themselves and no-one else.