You really need to ask???
Your first sentence implies the accident was all the bikers fault. Untrue as has been pointed out.
Why are you so sick of a campaign to reduce accidents and deaths? would you say the same about breast or prostate cancer campaigns?
Regarding your 'think car' idea i agree. Make all car users aware they're not the only motorist on the roads and ALL road users have equal rights! cyclists, motorcycles, tractors, caravans, trucks..etc
Once again, speaking as an ex biker, bikes are very difficult to see, particularly when they are doing nearly a ton. The biker was driving recklessly/dangerously with no regard for other road users.
The driver was probably advised to plead guilty by his insurance company's solicitors, something which is very common nowadays, particularly in a case where he has failed to give way, resulting in another vehicle hitting him.