how is this shot done?

kinda looks like a large softbox..quite high up almost directly above the car - prob wrong though =)
 
My take on it:

Looking at the bright spots above the door handle gives a clue were the light is coming from. My guess is above and slight further away from the camera than the car itself. The floor between the car and the camera has therefore almost certainly been photo shopped to black. The light is also pretty hard looking at the fall off towards the rear of the car.

There is also probably some extensive 'goboing' to mask the light as well.

All I need is a great big studio and a Ferrari to see if I am right !
 
if you have a look in the transport section there is a "best shot" thread, on the last page there is a shot of a lambo very similar to this, im sure the shooter will give you the secrets
 
Looks like a boost in contrast and then plenty of feathered masking around the areas you want to show up.
 
karfeef said:
kinda looks like a large softbox..quite high up almost directly above the car - prob wrong though =)
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Got it in one.

light source 9/10 times at an angle of 90 degrees to the camera more then likely with a grid, gobo or black flag attached to stop light fall off (or stray light for those newbys)

probably only minor photo shopping to darken off any areas caught by stray light.

"""EDIT"""

also the light doesn't have to be far away, could be close to the subject to stop light wrapping around
 
Can I have the Ferrari after you have finished with it !!
Dave
 
It's just lit from above and slightly behind the car so that no light falls on the near side. Shadow of the mirror suggests just one light which must be quite high up to give even coverage over the length of the car.

Probably a bit of Photoshop to kill stray highlights around the set, unless someone has acres of black velvet all over the place.
 
Danger_Mouse said:
if you have a look in the transport section there is a "best shot" thread, on the last page there is a shot of a lambo very similar to this, im sure the shooter will give you the secrets
Click to expand...

Cheers DM, that's my shot:

4254336011_99de306641_o.jpg


Hodders said:
My take on it:

Looking at the bright spots above the door handle gives a clue were the light is coming from. My guess is above and slight further away from the camera than the car itself. The floor between the car and the camera has therefore almost certainly been photo shopped to black. The light is also pretty hard looking at the fall off towards the rear of the car.

There is also probably some extensive 'goboing' to mask the light as well.

All I need is a great big studio and a Ferrari to see if I am right !
Click to expand...

HoppyUK said:
It's just lit from above and slightly behind the car so that no light falls on the near side. Shadow of the mirror suggests just one light which must be quite high up to give even coverage over the length of the car.

Probably a bit of Photoshop to kill stray highlights around the set, unless someone has acres of black velvet all over the place.
Click to expand...

I'd agree with one light on the OP's question, for the reasons posted. Maybe not that high given falloff of light centre -> rear of car.

Matt did get in touch with me and ask how I'd done the Gallardo, here's what I said:

It was quite tricky to get right, only helped by the fact my lighting assistant on that shoot has a doctorate in maths so is pretty hot on angles.

Basically, the side-on profile is the only way you're going to manage it because of the way the light reflects. You need a shielded continuous light source (shielded as in flagged/ snooted) and then pass it over the vehicle. Distance (from light to subject) is critical as too close and you'll end up lighting the car - assuming that's not the look you're going for. Set the camera to max contrast and saturation.

For that Gallardo shot I stood by the camera and directed my man which way and how fast to move the light. Like I said in the thread, there's minimal PP on the version I posted - I lightened and desated the wheels and ground, and blacked out glimpses of sky visible through the hedge behind the car.

Key differences between continuous and static light source would be even coverage and lack of shadows (continuous) vs repeatability (static; once you've nailed the initial positioning.
 
Rather than continuous could you not have a long strip light (that has been suitably snooted)?
 
Kanine said:
Rather than continuous could you not have a long strip light (that has been suitably snooted)?
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In theory but it'd have to be really long, much longer than the length of the car. And possibly flexible too - certainly in the Gallardo shot the light's path over the top of the car had to take into account the car's shape.
 
AndWhyNot said:
In theory but it'd have to be really long, much longer than the length of the car. And possibly flexible too - certainly in the Gallardo shot the light's path over the top of the car had to take into account the car's shape.
Click to expand...

Good point about the shape - otherwise it could be thinner and thicker in different sections!
 
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