Now you know the origins of the film we use; for cine use the film is run through the camera in a vertical direction, with the image being recorded horizintally between teh sprocket holes. In a still camera, the opposite is true; the film is put through the camera horizontally and the sprocket holes are at the top and bottom of the image. By doing it like that, still cameras are able to record a slightly larger image on the film than would be the case for a movie camera.