Harman Switch Azure. Now available to purchase.

FishyFish

FishyFish

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New Harman “Switch Azure 125” film boxes seen in the wild.

Harman has been treating us to a new film release every year as of late, with their specialty colour-negative film, Phoenix 200, seeing updates and variations every six months or so. It appears that it’s about to be the time for a new update! #editorial
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There's online speculation that it may be something similar to Lomochrome Turquoise, which the "Creative Film" denotation on the packaging could give credence to, but I guess we'll have to wait for an official announcement.
 
Interesting. The Lomo purple is fun as is the red. More power to them. It's looking like I might have to suck up the cost and go over to the show to see what's new...
 
It looks like the embargo lifted this lunchtime and there are a number of YouTube videos out that look at the film. A couple below. It costs £11 or £12.5 for 120 and 135 respectively at Analog Wonderland (other retailers are available :) ).

I'm not sure it's for me, really, although I would shoot it if I had a roll. Hopefully the revenue from these experimental "creative" films will help Harman to further improve their Phoenix stock.


View: https://youtu.be/6_fzUlE7ZSo?si=dAZDmKd9uwcAESkO


View: https://youtu.be/a3917o8NQAo?si=DsTcXemyvUKRyWQP
 
I got a couple without even bother to look at any YT videos. I figure it's just encouraging them to do interesting things and not have to deal with Lomography again as they're the main player in this space.

I normally avoid anything over £10 a roll where possible but it's getting harder to do that.
 
I'm going to do the same as Suz. It'll probably go through the P17 or one of the other Pentaxes I haven't used for some time, just for the craic.
 
Doesn’t do much for me. Pink skies and zombies :puke:
 
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I'm a bit confused by this. I understood Harman's objective was to use these films as a sort of ongoing development process, with the public as lab rats. I'm beginning to wonder now what the objective actually is, and how all this is contributing? Because they just seem happy to release these boutique films to a limited audience.
 
lindsay said:
I'm going to do the same as Suz. It'll probably go through the P17 or one of the other Pentaxes I haven't used for some time, just for the craic.
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Thanks for adding to my knowledge. The last word in the quote was completely new to me; I now know what it means, where it comes from, and have a new Middle English word in my vocabulary. :)
 
Based on videos I've seen, it seems that Harman are carrying out experiments with their emulsion and chemicals, such that whilst developing the quality of the Phoenix main range, they are producing the "Switch" range as sideline rather than just regard them as experimental outcomes. It sounded like they were also doing some development of the B&W films as well, in the background.
 
lindsay said:
Based on videos I've seen, it seems that Harman are carrying out experiments with their emulsion and chemicals, such that whilst developing the quality of the Phoenix main range, they are producing the "Switch" range as sideline rather than just regard them as experimental outcomes. It sounded like they were also doing some development of the B&W films as well, in the background.
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Exactly. They may as well generate some income from the process. I presume sales of Harman Red and Switch Azure will be re-invested into the Phoenix project.
 
FishyFish said:
Exactly. They may as well generate some income from the process. I presume sales of Harman Red and Switch Azure will be re-invested into the Phoenix project.
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You'd likely also find some new process developments being tested as part of it
 
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