Getty Images - Is this real or was I dreaming?

jerry12953

jerry12953

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Jeremy Moore
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Heard on the World Service about 2.30 am this morning.

Getty's new business model is to give images away. From memory what they said was this -

As it's already so easy to right click and copy other people's images without the metadata to a website, they said, Getty are going to give their images away, WITH the metadata. . That's YOUR images!

So what would be in it for them? They are linking up with Pinterest, who are in the process of developing an ad-based business model.

I can't quite get my head around this but might it mean that once Getty/Pinterest know what your interests are from the content of your images, they can bombard you with relevant ads?

This was an interview on the BBC. At no point did the interviewer point out the obvious - that this plan would involve other giving away people's property without their permission.

I still can't be sure I wasn't dreaming.........
 
They're free for non-commercial use. NON COMMERCIAL... that's people who wouldn't be paying you a penny any way. What benefit have you lost? As these will be HTML embedded images, if used properly will link back... so it's forcing those who illegitimately use images for free to do in a more controlled manner that could potentially give you publicity you otherwise wouldn't have.


People who wish to use images commercially still have to pay.
 
Pookeyhead said:
They're free for non-commercial use. NON COMMERCIAL... that's people who wouldn't be paying you a penny any way. What benefit have you lost? As these will be HTML embedded images, if used properly will link back... so it's forcing those who illegitimately use images for free to do in a more controlled manner that could potentially give you publicity you otherwise wouldn't have.

People who wish to use images commercially still have to pay.
Click to expand...

Actually... Getty defines commerical usage as in advertisements, endorsement etc.

The embeds are free for any editorial use, regardless of advertising on the page. So the images could appear on an amateur blog or, say, Buzzfeed - where before the former would have stolen it, and the later would have paid £39+ for it.
 
I can't see bloggers paying £39 for an image... They'd have just found a royalty free image.


Stock's on it's arse anyway... Does anyone still make a living from stock?
 
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Because to use them you'll put the image in a frame that Getty can use to deliver adverts...
 
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