Buy it elsewhere and you will receive a free 50-230mm lens! And it will be a bit cheaper

Take a look at the Fuji website for a list of retailers:
http://www.fujifilm.eu/uk/products/digital-cameras/promotions/
As for the cameras, I can compare it to the E-PL5 directly.
Plus points for Fuji - better buttons, lovely shutter speed dial, viewfinder, nicer to hold (subjective), easy to isolate subjects because of the bigger sensor, decent high ISO performance (but remember that Fuji overstate everything by 2/3rds stop e.g. ISO 3200 is actually ISO 2000)
Plus points for Olympus - Fits in a smaller bag, cheaper lens options, touch screen is cool and useful for shooting with, quick shot to shot review time, AF is quick (although slows in low light if using slow focusing lenses like the Panasonic 20/1.7)
Negatives for Fuji - Viewfinder lag, particularly in lower light, slow image write times, AF is slow in low light
Negatives for Olympus - Noise can be found even at base ISO, higher ISO shots break up quicker than with the Fuji, buttons too small for me, no viewfinder, harder to isolate subjects due to the smaller sensor