Day 106 - 02/01/2010
So, for Integrated Visual Media and Design I have to do a 15 minute presentation on the Retail Environment on a case study of my choice.
I originally chose Levi Strauss in Southampton's West Quay centre. I wanted something with a style and a theme, not bland and unoriginal like Topman or Primark or Carphone Warehouse or Game. But I didn't want something that everyone was going to do, like All Saints or Apple.
So, I chose Levi. I came home for christmas and immediately realised that the time I'd allocated to do my presentation would also be the time that I wouldn't be going into southampton for 3 weeks. Hrm, issue. Especially as I actually needed to visit the shop to do the presentation. Sorry Levi, you're out of the picture!
Next stop, Reading - The Oracle...
Now, for a shop similar to Levi...
Ah hah! Ben Sherman! I love the minimalist design and 'mod' style. Great! I went into the shop (the day after boxing day - quite busy) and waited in line, and when I got to the counter, a very lanky 6ft2 guy, of a similar age to me, with hair twice the bigness of me, awaited me. I might add that this guy is slouched over the counter and looking at me as if I was 5 and wanted to show him my Pokemon cards. Here is the conversation:
Me: Hi there, is the manager around?
Him: Uhh.. *looks around* Can I ask what it is for?
Me: Yeah, basically I'm a student at the Southampton Solent University, and I'm doing a presentation on the retail environment. I need your manager's permission to just take a few photographs of the point of sale designs and make a diagram of the store's layout.
Him: Uh, well, see, there's 2 problems with that. Firstly, I'm pretty sure there's an issue with copyright as far as you taking photos, and secondly it's not really the best time.
Me: I understand. The photographs will only be used for the presentation itself, and I won't be in anyone's way...
Him: No, you can't do it. If you have an issue, you can speak to one of the managers. *turns around, fumbles in a drawer, makes a comment to his colleague who looks at me and giggles, and makes a comment back, and hands me a business card*
Me: Oh, right, okay. Thanks anyway!
F*** you staff of Ben Sherman stores! You're rude and pretentious and I don't want to do a presentation on your poxy shop anyway!
Crap. I'm running out of time. I spent the first 2 weeks of my christmas holidays dossing around and now I'm regretting it. What a fool.
I can't go back and forth to Reading whenever, and so I need to think about my local shopping centre. It has... crap... nothing. River Island, nope 3 other people are doing that. Game, no, it's bland. Primark, seriously? Sainsbury's... Ah dear...
But wait! The Body Shop! It's themed, clean, minimalist, colourful, suited exactly to its target audience, styled similarly, and as it's not a clothes store it's far easier to talk about!
I go in on New Year's Day, and ask politely to speak to the manager, the lovely (and beautiful) girl says, "Ah, sorry, she'll be in tomorrow!"
I reply, "Ah, okay, is there a supervisor around?"
She says, "Yeah that's me!" and smiles (which, by the way, was an amazing smile)
I say, "Cool! Basically I'm a student..." (you get the idea) "Can I come in tomorrow morning, when you're opening, just to take a few shots and some sketches?"
She says, "Yeah that's fine! I won't be in tomorrow but I'll leave a note for the staff", she smiles again
"Great!" I say
Go in this morning, 9:15am, and a different, but still gorgeous, girl is stood behind the counter. I say, "Hey, I spoke to a supervisor yesterday about taking some photographs here today?"
She says, "Oh yeah, that's fine!"
"Great!" I say
Finish at 9:25am and go up to the counter to tell her, and I say, "All done, thanks very much" and give her a cheeky smile
She giggles embarrassedly and says, "Oh, thanks, okay, bye!"
All done!
So, a big

to the staff of The Body Shop!
They're gorgeous, kind, friendly and helpful. Far better than the stuck up nonses of Ben Sherman!