Well if you can find a 3 day event that you can negotiate sole access to with a good number of people likely to turn up I am pretty sure that we'd turn a profit even with the travel I'd need to do. Preferably one that has onsite power but as I've now sourced suitable generator hire at £85 a week (better than £900 to buy) it's not the end of the world.
You are right with onsite printing the sales stall is the key component as that is where money is made or lost and that needs to be attended by someone who can sell and can cope if the computers act up. It's true that it helps if they are a photographer but not critical IMO, the PP work is really limited to cropping or basic brightness type adjustments and is a piece of the proverbial in lightroom. It's easier finding a tog than it is a salesman which is why I'm leaving the togging to someone else at the weekend.
Simon
I've had this problem now for two years ...
When I first started out in the equestrian game - there was my partner on the sales stall with another employee and myself with another equine tog.
Sadly as time went on, the employee got bored of the game and left. This left me with my partner doing the sales pitch/editing/printing and myself with another equine tog.
I tried to put her in the box as I know my pictures are far better than anything she could produce ... but later found she did nothing but chitter chatter to the public (without the sales!).
My partner later sacked her. Then, my partner became too busy with the running of shows which left me. I had a young man I know come work for me for a few months. He could work a computer like there was no tomorrow ... but he had no personality about him and would shy from the public. He was no salesman ....
Ideally, I could do with a clone! I don't trust anyone enough too much yet to stick them in the ring on an Area Festival / Regional and leave me to do the sales... Sadly I am very protective about the quality of the products (my clients over the years have been nothing but supportive of me and delighted that the product I've sold has got better and better).
Without having top class people at the forefront and the backend of the game, you may as well not turn up.
Another thing I've found is - the equine game up here is relatively small. So I see the same competitors out and about all the time. They know me personally now and trust me. They'll say "print me the best two you have of me" and know that they're getting a good product. Doesn't quite happen that way when you're not there to feed them!
I could go on for hours about this stuff .... !!
I think what the majority of members on here need to appreciate is also - event photography is damn hard work. There are no second chances at capturing a particular moment in time. Prom photography is easier (I'm allowed to say, I've covered plenty). The equine business is hard and sadly at the moment, is being over run with younger people with a DSLR trying to make a name for themselves. They put a print package together for £30 (I'm not kidding you) and then members of the public quote you against it!
I often advise people that call me for a private quote that you do get what you pay for and 9/10 they'll come back for the business having thought about it.
Best of luck to anyone going to venture into this area - but be prepared for a tough time!