It's a crop factor of 0.4
diagonal distance 35mm frame
diagonal distance 6x9 frame
(Can work it out using pythagoras theorem)
So a 90mm lens on 6x9 is about the same as 36mm on 35mm, or 24mm on APS-C.
Thanks a lot FC2 I had sort of guestimated around that but my maths is atrocious and I wasn't even vaguely convinced I was in the same ballpark.
Andy
This link appears to use more maths to show it is 39mm:

Apparantly 6x9cm film is not 60x90mm but 56 x 84 mm and that's why my maths gave a different answer :shrug:
I guess people are sloppier with measurements outside of academia :bang:

Apparantly 6x9cm film is not 60x90mm but 56 x 84 mm and that's why my maths gave a different answer :shrug:
I guess people are sloppier with measurements outside of academia :bang: