Equipment

[Phil V]

Yes, you’re right, I wasn’t disputing the importance of the lighting etc. I didn’t make my point succinctly enough. The image making was on an iPhone which is the point of the promotion, whilst the lighting was crucial to the quality of the results, it was still captured on an iPhone

It could have been shot on anything.

 

[Raymond Lin]

Yes, you’re right, I wasn’t disputing the importance of the lighting etc. I didn’t make my point succinctly enough. The image making was on an iPhone which is the point of the promotion, whilst the lighting was crucial to the quality of the results, it was still captured on an iPhone

The point is that it would not look the way it does without those lighting equipment.

Which is the point for the OP, better camera alone does not equal better result.

And back to the iPhone, without those lighting equipment, it would have look poo.

Sure it’s shot on the iPhone…but it’s not the only piece of gear used.

In fact, replace the iPhone with any phone it would look practically the same, but remove those lighting equipment and replace it with, natural light, it would look completely different.

I can’t believe I had to explain that.

 

[jakeblu]

I picked up the implication that the Apple advertising of showing the footage under absolutely optimum conditions to lead the casual user without knowledge into believing that's what their shots and footage will look like is very similar to the often pervasive attitude in the photography hobby that a camera upgrade will improve someone's photography exponentially when there are so many more factors at play that this is very rarely true.

The fact that they produce a video showing how it was actuallyy done kinda disputes that.

 

[Raymond Lin]

In short, it’s an advert for the people, their skill, the lighting equipment, the rig, the gimbal, the editing team.

It’s not really an advert for the iPhone.

If you think it’s impressive it’s shot on the iPhone (I have a 14 Pro btw, essentially the same camera set up we the 15 Pro), then you don’t understand which weights more in the equation in getting that video shot.

And that’s what some people do, they see the headline and whilst it’s true, the small print is what makes the video, the phone is a minor supporting cast. The star of the show is the lighting and the team.

 

[Adam-G]

In short, it’s an advert for the people, their skill, the lighting equipment, the rig, the gimbal, the editing team.

It’s not really an advert for the iPhone.

If you think it’s impressive it’s shot on the iPhone (I have a 14 Pro btw, essentially the same camera set up we the 15 Pro), then you don’t understand which weights more in the equation in getting that video shot.

And that’s what some people do, they see the headline and whilst it’s true, the small print is what makes the video, the phone is a minor supporting cast. The star of the show is the lighting and the team.

It's a very effective sell of the 'magic bullet' isn't it?

People want a one click solution that will turn them into social media marvels, they never really look at the detail.